Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
About this Course
Skills you will gain
- 5 stars74.53%
- 4 stars14.05%
- 3 stars6.89%
- 2 stars2.38%
- 1 star2.12%
TOP REVIEWS FROM ASSESS FOR SUCCESS: MARKETING ANALYTICS AND MEASUREMENT
Thank you for this course!! Feel more confident using Google Analytics and understanding how to measure online marketing campaign success.
Lots of useful information, very difficult and dense. You will need more time to re-watch and learn. Holy cow
I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.
Great information. Great format for learning. Great confidence as a result! Thanks.
About the Google Digital Marketing & E-commerce Professional Certificate
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