Google
Satisfaction Guaranteed: Develop Customer Loyalty Online
Google

Satisfaction Guaranteed: Develop Customer Loyalty Online

This course is part of Google Digital Marketing & E-commerce Professional Certificate

Taught in English

Some content may not be translated

Google Career Certificates

Top Instructor

96,902 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(2,940 reviews)

|

98%

Beginner level
No prior experience required
29 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify common strategies for building customer loyalty in e-commerce

  • Successfully manage client relationships and measure satisfaction

  • Find, apply for, and prepare for interviews and jobs

  • Put together a portfolio and/or resume to present to employers

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

21 quizzes, 1 assignment

Course

Gain insight into a topic and learn the fundamentals

4.8

(2,940 reviews)

|

98%

Beginner level
No prior experience required
29 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.

What's included

9 videos6 readings3 quizzes1 plugin

You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data.

What's included

8 videos11 readings8 quizzes2 plugins

You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore job readiness skills, develop your resume, and practice interviewing for jobs.

What's included

21 videos22 readings9 quizzes1 assignment3 discussion prompts

You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate. You’ll explore additional career resources and reflect on everything you’ve learned. At the end of the program, you’ll share your career goals with fellow learners.

What's included

3 videos4 readings1 quiz2 discussion prompts1 plugin

Instructor

Instructor ratings
4.8 (813 ratings)
Google Career Certificates

Top Instructor

Google
324 Courses9,582,040 learners

Offered by

Google

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 2940

4.8

2,940 reviews

  • 5 stars

    84.24%

  • 4 stars

    13.49%

  • 3 stars

    1.82%

  • 2 stars

    0.20%

  • 1 star

    0.23%

SY
4

Reviewed on Nov 27, 2022

DD
5

Reviewed on Oct 14, 2022

SS
5

Reviewed on Jul 16, 2023

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions