Google
Make the Sale: Build, Launch, and Manage E-commerce Stores
Google

Make the Sale: Build, Launch, and Manage E-commerce Stores

This course is part of Google Digital Marketing & E-commerce Professional Certificate

Taught in English

Some content may not be translated

Google Career Certificates

Top Instructor

117,945 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,242 reviews)

|

99%

Beginner level
No prior experience required
23 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand essential e-commerce strategies and practices

  • Explain what e-commerce stores and platforms are and how they work

  • Create an engaging customer experience online using best practices

  • Set up a mock e-commerce store using Shopify

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

14 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,242 reviews)

|

99%

Beginner level
No prior experience required
23 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

You will explore the field of e-commerce and learn about the benefits of selling products online. You’ll study the common terms, tools, roles, and strategies that are used in e-commerce. Then, you’ll learn how to begin an e-commerce project using market research, competitive analysis, target audience identification, product research, product sourcing, and brand strategy.

What's included

13 videos11 readings4 quizzes1 discussion prompt1 plugin

You will learn about different e-commerce stores, including Shopify. You’ll learn about creating, designing, and optimizing an online store to sell products. Then, you’ll build a mock Shopify store and create product listings for it.

What's included

10 videos10 readings2 quizzes1 discussion prompt

You will discover how to reach customers online through methods like advertisement campaigns and examine the benefits of online advertising. Then, you’ll explore how seasonality affects e-commerce businesses. Finally, you’ll learn how to optimize an e-commerce marketing strategy to meet campaign goals.

What's included

9 videos9 readings6 quizzes2 discussion prompts1 plugin

You will learn how to engage with customers online. You’ll explore how the online checkout process works and how to entice customers to purchase a product. You’ll also learn how to move customers efficiently through the flow of a Shopify store. You’ll end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.

What's included

8 videos8 readings2 quizzes2 discussion prompts2 plugins

Instructor

Instructor ratings
4.8 (332 ratings)
Google Career Certificates

Top Instructor

Google
324 Courses9,805,825 learners

Offered by

Google

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 1242

4.8

1,242 reviews

  • 5 stars

    85.42%

  • 4 stars

    12.81%

  • 3 stars

    1.11%

  • 2 stars

    0.15%

  • 1 star

    0.47%

VT
5

Reviewed on Dec 25, 2022

RG
4

Reviewed on Sep 16, 2023

AM
5

Reviewed on May 7, 2023

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions