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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,691 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

JC

May 9, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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1 - 25 of 367 Reviews for Assess for Success: Marketing Analytics and Measurement

By Syed F H

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Jul 21, 2022

Encountered many mistakes in activities. Overall the course was very difficult and not in line with the others which were a great balance between technical and theoretical.

By Valerie C

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Jul 29, 2022

Hard to follow, not enough information on what the goal is when working on spreadsheets, it was like the goal was hidden and we were given 'tasks'. Teacher was not engaging or interesting. Recommend a change.

By Bonnie C

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Aug 7, 2022

The quizzes and activities are not possible to complete correctly because several of them contain missing/wrong info. On top of that, the information was hard to take in. It all was too much, too fast. I completed the course, but I do not feel that I was set up for success. Please fix the issues that I and others have mentioned.

By Chakshu K

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Jul 9, 2022

The course becomes boring and way too hard to follow compared to the previous courses on the certification. Hence I am not continuing the same.

By sonal r

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Jul 20, 2022

It was bit intense and the speaker can improve with stress and tone in words and speech delivery.

By Haider G

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Nov 15, 2022

Unlike other courses in this certificate, this course is not organized/presented in a way that is easy to understand. Confusing.

By John D

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Sep 21, 2022

By far the hardest one to follow along with so far in the Certificate program. The presenter is very monotone and boring.

By Sharon M

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Jul 17, 2022

Because this was focused on Google products, my expectations for this particular course were high. However, the errors and communication style of the speaker were very distracting.

By Amardeep S

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Mar 4, 2023

This is so hard in the whole series of courses because it needs to be explained better. Half of the metrics I don't even know what is there significance. It is very hard to follow.

By Deleted A

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Jul 25, 2022

I have loved the first four courses in this Digitcal Marketing course, but this one seems too highlevel for me, the intro videos feel way above my level.

By Vivian M

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Aug 19, 2022

This was the hardest of all the courses to complete so far becuse the sbject matter is very dry, making it hard for me to maintain focus. I'm sure for those who've had no exposure to the subject matter or who enjoy anamytics it would have been more interesting.

By maida m

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Jul 21, 2023

Disappointing Experience

I recently attended a 7-module course, and while the first 4 modules were successful and informative, i encountered significant difficulties with the 5th module. Unfortunately, it proved to be exceedingly challenging, and i am left feeling dissatisfied with the overall experience. Despite investing time and money into the course, i found myself unable to grasp the material effectively, and i feel like i haven't gained much knowledge from it. Regrettably, there is no option to discontinue the course, which only adds to my frustration. I hope the subsequent modules improve, but as of now, i cannot recommend this course to others.

By Heba A H A G

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Jan 18, 2023

the worst instructor

By Brandon R

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Jun 14, 2022

This is a well planned course with excellent supplemental learning materials. The activities, if completed, absolutely reinforce each subject covered in the class. For students with no working experience, these activities are valuable opportunities to simulate real-world business situations and critical thinking skills. Students with work experience might learn new best practices and improve upon existing skillsets.

My feedback for every course on coursera is that the video presentations are always professional, but note-taking on the platform is pointless. It would be nice if the student could obtain some of the slides the presenters used. But for those of us who like to take notes to reinforce learning or for future reference, the best we can do is organize the transcripts, annotate, and add screenshots when needed. For this reason, MS OneNote is my favorite companion of Coursera.

By Rosemarie M

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Jul 4, 2023

All the data required for the activity exemplars aren't visible in Google Ads or Google Analytics. It says "data unavailable." I was unable to follow along and check that I completed the correct work. Some of the naming conventions was off too. This was really hard to follow and felt like a waste of time. This class isn't great and I'm not even done with it yet.

By Ashwin P

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Apr 12, 2024

this module has too many technical terms and principles without enough definition and explanations. The content seems to be jumping from one point to another - without properly explaining the relation between the two. The terms are not well explained and it many times demotivated me to continue. This particular module should be redesigned.

By RAHUL P

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Sep 22, 2022

Very basic, few of the topics were interesting, apart from that not much to learn new.

By saw c h

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Jun 10, 2023

So bad in explaining small details

By Siddharth T

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Nov 23, 2022

worst in the whole programe

a bot would have been better than this instructor

just reading out the content without even engaging with the audience

By Vincent N N

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Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

By Ashim K G

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Oct 14, 2022

Very detailed and one of the main pillars of digital marketing ecommerce course.Gives great understanding and skills for this area of knowledge.

By Helen H

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Feb 25, 2023

This is the fifth course in the professional certificate series in digital marketing and e-commerce. It is also by far the worst, the most confusing, the most poorly organized. Certain lessons had information simply stuffed into the the text or video with no explanation. Attempts to follow the instructor on some (not all) Google Analytics and Google Ads tutorials went at such a fast clip with no explanation; it was as if the instructor were on overdrive to get out of the building and just sped through the script. The presenter's diction was very poor compared to the other presenters of Courses 1, 2, 3, 4. The transcript was just one, very long machine-generated text -- not broken into paragraphs or time-code points. Check out LinkedIn and see how they handle this very same topic and series using Google Tools. It's a night-and-day difference.

My greatest concern was the instructor himself: so nervous, so ill-prepared, and with the worst "tick" I've ever seen in any video in years -- let alone an educational video: his incessant moving of his hands up and down, back and forth, for almost every word he uttered. At one point I stopped counting at 300 for all the times he moved his hands in one 4-minute video; that hand movement disrupted the flow of the script, presentation, my train of thought in concentration in trying to follow him, etc.

Did anyone train him? Practice? I worked in local and international TV news for 20 years, and one of the worst mistakes I've seen is when an organization decides to put their "in-house expert" on camera to represent them or explain something, and they totally flop. They don't know how to truly look into the camera, connect with the audience, and be still with their bodies in order to get the information/news out -- and NEVER FIDGET with their hands. Throughout this specific video series -- Assess for Success -- at times someone would plop a laptop in front of the presenter's hands as if to hide his hand-waving problem, while at other times it appeared he was trying to clench the table so as not to move his hands. But in the end he always -- ALWAYS -- did.

What happened as I watched and was trying to learn about marketing analytics and measurement is that my respect for Google sank. What I believed was a high quality organization offering these courses in digital marketing using their own Google professionals was perhaps instead a cost-cutting move of ill-trained, amateur on-air readers/presenters. Surely Google can do better. Because it was so painful to watch I often turned off the presenter's audio with its sloppy diction, and jumped ("scrubbed") through the video to capture on-screen information, then read through the transcript to get the key takeaways. It was a time-wasting workaround, but I wanted the information --despite all the lackluster, distracting video presentations. My suggestion: Recut this entire video series in Course 4 and re-present it with someone -- anyone -- who doesn't spend every single video -- from beginning to end -- distracting the viewer with his hands and sloppy diction.

By Leon Z

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Dec 14, 2022

Videos weren't very good. Narrator speeds through way to fast in his presentations when there is so much technical data that needs to be gone thru. In addition, when he is going through and showing you how to edit spreadsheets to analyze metrics, he speeds thru them. Also when he goes over screenshots of his screen, its hard to follow as there is no box highlighting what specific data point he is talking about. It makes it hard to follow him when there is so much data. Out of the 7 courses needed to complete the Google Marketing Cert, this was the worst.

By Aiden B

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Mar 12, 2024

Very confusing course, and I don't feel there were a lot of helpful resources, and some explanations were vague. A lot of obvious points were repeated over and over, and the course didn't focus as much on learning Google Analytics as I thought it would. It focused more on working in scenarios that those of us NOT going into data analysis will never have to face.

By Marilyn P

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Aug 16, 2022

The instructor made it extremely had to follow. The back and forth from one slide to another during his presentation was incredibly frustrating. Also, Google - offer the course in using two products - Apple & Microsoft. I could not download a number of the Examplars due to the fact that Apple and Microsoft are not compatable.