Google
Marketing digital e e-commerce do Google Professional Certificate
Google

Marketing digital e e-commerce do Google Professional Certificate

Desenvolva sua carreira em marketing digital. Neste programa, você aprenderá as habilidades preparatórias para começar a trabalhar em menos de 6 meses. Não é necessário ter um diploma ou experiência prévia.

Google Career Certificates

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4 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
4.9

(270 reviews)

Beginner level

Recommended experience

4 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Aprender os fundamentos do marketing digital e e-commerce para desenvolver as habilidades essenciais para uma vaga de trabalho de iniciante

  • Atrair e engajar clientes por meio de canais de marketing digital, como busca e e-mail

  • Medir os resultados de ações de marketing por meio de análises e insights presentes

  • Criar lojas de e-commerce, analisar o desempenho on-line e aumentar a fidelidade do cliente

Details to know

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Taught in Portuguese (Brazil)

Prepare for a career in Business

  • Receive professional-level training from Google
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Google

Professional Certificate - 7 course series

What you'll learn

  • Definir as áreas de atuação do marketing digital e do e-commerce

  • Descrever as responsabilidades de um profissional iniciante de marketing digital e de um especialista em e-commerce

  • Explicar o conceito de funil de marketing

  • Entender os elementos e objetivos de uma estratégia de marketing digital e e-commerce

Skills you'll gain

Category: E-Commerce
Category: Digital Marketing
Category: Key Performance Indicators (KPIs)
Category: Marketing Strategies
Category: Marketing Channel
Category: Social Media Marketing
Category: Search Engine Marketing
Category: Data-Driven Decision-Making
Category: Search Engine Optimization
Category: Customer experience strategy (CX)
Category: Online Advertising
Category: Marketing
Category: Email Marketing
Category: Content Marketing
Category: Marketing Analytics
Category: Branding

What you'll learn

  • Conhecer estratégias para desenvolver a reconhecimento da marca entre clientes em potencial

  • Explicar o propósito da SEO (otimização para mecanismos de busca) e seu termos essenciais

  • Otimizar o conteúdo do site para SEO

  • Entender o marketing para mecanismos de busca (SEM) e como ele beneficia as empresas

Skills you'll gain

Category: Keyword Research
Category: Search Engine Optimization
Category: Search Engine Marketing
Category: Google Ads
Category: Pay Per Click Advertising
Category: Marketing Strategies
Category: Persona Development
Category: Digital Advertising
Category: Online Advertising
Category: Target Audience
Category: Marketing Channel
Category: Customer Engagement
Category: Advertising Campaigns
Category: Digital Marketing
Category: Web Analytics and SEO

What you'll learn

  • Definir o marketing de mídia social e descrever seu propósito

  • Identificar os principais pilares do marketing nas mídias sociais: estratégia, planejamento e publicação, escuta e engajamento, análise e publicidade

  • Definir os objetivos de uma campanha de mídia social

  • Redigir, projetar e reutilizar conteúdo envolvente para mídias sociais

Skills you'll gain

Category: Social Media Marketing
Category: Marketing Analytics
Category: Social Media Strategy
Category: Target Audience
Category: Social Media Campaigns
Category: Advertising
Category: Marketing
Category: Digital Advertising
Category: Social Media Management
Category: Content Creation
Category: Business Reporting
Category: Drive Engagement
Category: Social Media Content

What you'll learn

  • Entender como o e-mail marketing faz parte de uma estratégia de marketing digital

  • Escrever um copy de e-mail, linhas de assunto e prévia do texto eficazes

  • Testar, executar e otimizar uma campanha de e-mail marketing

  • Medir e analisar os resultados da campanha de e-mail

Skills you'll gain

Category: Email Marketing
Category: Copywriting
Category: Campaign Management
Category: Marketing Automation
Category: Customer Retention
Category: Marketing Strategy and Techniques
Category: Key Performance Indicators (KPIs)
Category: Customer Data Management
Category: Performance Analysis
Category: Data Management
Category: Newsletters
Category: A/B Testing
Category: Personally Identifiable Information
Category: Digital Marketing
Category: HubSpot CRM
Category: Marketing Analytics

What you'll learn

  • Definir o planejamento e estratégias de mídia

  • Descrever o que define uma campanha de marketing bem-sucedida

  • Avaliar as métricas em relação às metas de desempenho e fazer ajustes em um orçamento ou estratégia de marketing

  • Criar apresentações e relatórios para atualizar partes interessadas sobre o progresso ou sucesso de uma campanha de marketing e insights importantes

Skills you'll gain

Category: Return On Investment
Category: A/B Testing
Category: Key Performance Indicators (KPIs)
Category: Media Planning
Category: Google Analytics
Category: Stakeholder Communications
Category: Data Analysis
Category: Google Ads
Category: Marketing Analytics
Category: Marketing
Category: Performance Measurement
Category: Spreadsheet Software
Category: Digital Marketing
Category: Marketing Budgets
Category: Web Analytics
Category: Performance Metric
Category: Data Visualization

What you'll learn

  • Compreender as estratégias e práticas essenciais de e-commerce

  • Explicar o que são lojas e plataformas de e-commerce e como elas funcionam

  • Criar uma experiência envolvente do cliente on-line usando as práticas recomendadas

  • Configurar uma loja de teste de e-commerce usando a Shopify

Skills you'll gain

Category: E-Commerce
Category: Market Research
Category: Software As A Service
Category: Customer Engagement
Category: Online Advertising
Category: Google Ads
Category: Digital Advertising
Category: Order Fulfillment
Category: Trend Analysis
Category: Process Optimization
Category: Sales
Category: Target Audience
Category: Marketing Strategies

What you'll learn

  • Identificar estratégias comuns para construir a fidelidade do cliente no e-commerce

  • Gerenciar com sucesso o relacionamento com o cliente e medir a satisfação

  • Encontrar, candidatar-se e preparar-se para entrevistas e empregos

  • Criar um portfólio e/ou currículo para apresentar aos empregadores

Skills you'll gain

Category: Interviewing Skills
Category: Google Analytics
Category: E-Commerce
Category: Email Marketing
Category: Performance Analysis
Category: Web Analytics
Category: LinkedIn
Category: Business Metrics
Category: Loyalty Programs
Category: Customer experience strategy (CX)
Category: Digital Marketing
Category: Customer Retention
Category: Data Analysis
Category: Marketing Effectiveness
Category: Customer Acquisition Management
Category: Customer Relationship Management

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Instructor

Google Career Certificates

Top Instructor

Google
336 Courses12,964,520 learners

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