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    Results for "marketing analytics"

    • C

      Coursera Project Network

      How to Analyze Tweet Engagement with Twitter Analytics

      Skills you'll gain: Digital Marketing, Market Analysis, Marketing, Social Media

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      Illinois Tech

      Digital Marketing

      Advanced · Course · 1 - 3 Months

    • Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Brand Management, Marketing, Media Strategy & Planning, Social Media, Communication, Creativity, Leadership and Management, Marketing Management, Product Marketing, Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      462 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Advertising, Digital Marketing, Marketing, Social Media

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • S

      Simplilearn

      Behavioral Marketing

      Skills you'll gain: Digital Marketing

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Marketing Science e Estratégia de Marketing

      Skills you'll gain: Business Analysis, Leadership and Management, Strategy, Strategy and Operations, Communication, Data Analysis, Entrepreneurship, Market Analysis, Marketing, Media Strategy & Planning

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of Pennsylvania

      Accounting Analytics

      Skills you'll gain: Accounting, Business Analysis, Data Analysis, Financial Analysis, Financial Accounting, Finance, Regulations and Compliance, Leadership and Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Placeholder
      N

      Northwestern University

      Engagement & Nurture Marketing Strategies

      Skills you'll gain: Digital Marketing, Marketing, Social Media, Strategy, Communication, Decision Making, Market Research, Media Strategy & Planning, People Management, Persona Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Placeholder
      P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: E-Commerce, Digital Marketing, Marketing, Social Media

      4.8
      Rating, 4.8 out of 5 stars
      ·
      77 reviews

      Mixed · Course · 1 - 4 Weeks

    • Placeholder
      M

      Meta

      Marketing de Mídias Sociais do Meta

      Skills you'll gain: Communication, Leadership and Management, Strategy, Marketing, Social Media, Databases, Business Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      64 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Placeholder
      U

      University of London

      Consumption, Marketing and Culture

      Skills you'll gain: Leadership and Management, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      Status: Free
      Free
      Y

      Yonsei University

      Marketing Internacional en Asia

      Skills you'll gain: Culture, Market Analysis, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      185 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to marketing analytics

    marketing analytics foundation
    marketing analytics: data predictions and dashboards
    marketing analytics: know your customers
    marketing analytics with meta
    marketing analytics capstone project
    digital marketing analytics
    meta marketing analytics
    digital marketing analytics in theory
    1…151617…252

    In summary, here are 10 of our most popular marketing analytics courses

    • How to Analyze Tweet Engagement with Twitter Analytics: Coursera Project Network
    • Digital Marketing: Illinois Tech
    • International Entertainment and Sports Marketing: Yonsei University
    • Building a Business Presence With Facebook Marketing: Coursera Project Network
    • Behavioral Marketing: Simplilearn
    • Marketing Science e Estratégia de Marketing: Fundação Instituto de Administração
    • Accounting Analytics: University of Pennsylvania
    • Engagement & Nurture Marketing Strategies: Northwestern University
    • Marketing Digital en Acción: Pontificia Universidad Católica de Chile
    • Marketing de Mídias Sociais do Meta: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses cover a variety of topics essential for understanding and leveraging data to improve marketing strategies. These include the basics of data analysis, key performance indicators (KPIs), and data visualization. Learners will explore topics such as customer segmentation, marketing mix modeling, and digital analytics. Advanced courses might cover areas like predictive analytics, machine learning applications in marketing, and advanced statistical methods. Practical exercises and projects help learners apply these concepts to real-world marketing scenarios, enhancing their ability to analyze data and make data-driven marketing decisions.‎

    A certificate in marketing analytics can open up various career opportunities in marketing, advertising, and data analysis. Common roles include marketing analyst, digital marketing specialist, data analyst, and marketing strategist. These positions involve analyzing marketing data, developing data-driven marketing strategies, measuring campaign performance, and optimizing marketing efforts. With the growing importance of data in driving marketing decisions, earning a certificate in marketing analytics can significantly enhance your career prospects and opportunities for advancement in fields such as digital marketing, market research, e-commerce, and advertising.‎

    Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

    You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

    The skills and experience that you might need to already have before starting to learn marketing analytics would include a keen sense of B2C or B2B purchasing habits, a strong knowledge of keyword research and data analytics, and an understanding of the basics of SEO. Marketing analysts use these skills together to analyze, measure, and manage the marketing performance of a product or service. This process involves data analytics, marketing research, sales and inventory, and other data points to help optimize a product’s return on investment (ROI).‎

    The kind of people best suited for work that involves marketing analytics are people who are good at understanding business, marketing, and consumer behavior. When you work in marketing analytics, you need to organize data, develop spreadsheet models to analyze the data, and use this finished product to support business decisions about consumers for your products. People in marketing analytics may be creative and analytical at the same time, using both sides of the brain to make accurate product management decisions. The kind of people who are best suited for marketing analytics roles may be the ones who understand how to measure brand and customer assets, evaluate the effectiveness of keywords in an SEO campaign, and know the basics of pinpointing key marketing messages.‎

    You might know if learning marketing analytics is right for you if you love to study data and try to analyze any obvious patterns that can help you adjust marketing messages. For instance, if the marketing analytics shows you a pattern of more sales over weekends for a certain online course, then you can use this information to bring possible discounts and savings to high-volume buyers on the weekend. If you love to Interpret data in these ways for future marketing and business decisions, then learning marketing analytics may be the right career move for you.‎

    Online Marketing Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Analytics skills. Choose from a wide range of Marketing Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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