This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Learner Career Outcomes
Skills you will gain
Learner Career Outcomes
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
- 5 stars68.65%
- 4 stars21.22%
- 3 stars5.63%
- 2 stars1.83%
- 1 star2.64%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
This was a very detailed course that provided great info to the learner. I will say there should be prompts that peer graders need to follow. That way people are getting honest and helpful feedback.
As graphic designer who doesn't have any idea about content marketing, this course can be as basic knowledge. Thanks in advance for everything UC Davis, especially the instructor, Sonia Simone.
A very good course and gave me lots of new insight about the matter. I hope there'll be more presentation through the video as for podcast, I'm having difficulties to understand the material.
This course goes indept in content strategy market. It touched base on a lot of complex topics and simplified it. It empowered me with the tools i needed to start something in market of content.
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