Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling.
Storytelling in Branding and Content Marketing
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Storytelling in Branding and Content Marketing
This course is part of Branding: The Creative Journey Specialization
Instructor: Pedro Cifuentes Huertas
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Gain insight into a topic and learn the fundamentals.
4.4
(297 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
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Shareable certificate
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Assessments
4 assignments
Taught in English
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This course is part of the Branding: The Creative Journey Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
In the first week of the course, we will get an overview of the main differences between Branded Content and traditional advertising. There is a new ecosystem of permanent distraction and content production, which is leading to new business models. We will learn how brand values should have an influence over the storyline.
What's included
10 videos3 readings1 assignment1 discussion prompt
During week two, Professor Cifuentes will introduce the main differences between good and bad journalism. The purpose is that we understand the process to go from a declining newspaper industry to the creation of high quality Branded Content. You will also learn how to develop quality headlines; the main element to attract the reader’s attention.
What's included
11 videos2 readings1 assignment1 discussion prompt
In week three, you will have the chance to understand how brands today are in need of stories. Pedro will explain the main elements that make a good story and how different story formats are applied for different purposes. We will address the elements behind storytelling and how to achieve emotional connections through relevance in stories.
What's included
9 videos1 reading1 peer review
We have made it to the last module of the course. In this section, we will get a deep insight of the Brand Entertainment field through the eyes of respected professionals in the area. We will be able to amplify our knowledge in how to produce an effective call to action and how to preserve the audience; a key and complex factor in nowadays ocean of never-ending content.
What's included
14 videos4 readings1 assignment
What's included
3 videos4 readings1 assignment1 peer review
Instructor
Instructor ratings
4.2 (67 ratings)Offered by
Recommended if you're interested in History
Universidad de Palermo
IE Business School
Coursera Instructor Network
University of California, Davis
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4.4
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.