About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 13 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 13 hours to complete
English

Offered by

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IE Business School

Syllabus - What you will learn from this course

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Week
1
Week 1
3 hours to complete

WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING?

3 hours to complete
10 videos (Total 41 min), 3 readings, 1 quiz
Week
2
Week 2
2 hours to complete

THE RISE OF BRANDED CONTENT: HOW TO CREATE QUALITY JOURNALISM

2 hours to complete
11 videos (Total 65 min), 2 readings, 1 quiz
Week
3
Week 3
3 hours to complete

CONNECTING WITH THE AUDIENCE THROUGH UNIQUE, MEMORABLE STORIES

3 hours to complete
9 videos (Total 38 min), 1 reading, 1 quiz
Week
4
Week 4
3 hours to complete

CREATING A STORY FOR YOUR BRAND

3 hours to complete
14 videos (Total 89 min), 4 readings, 1 quiz

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About the Branding: The Creative Journey Specialization

Branding: The Creative Journey

Frequently Asked Questions

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