This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
What you will learn
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Social Media Marketing
- Digital Marketing
- Social Media Marketing Strategy
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
The Social Media Landscape
Social Media Platforms Overview
Goals and Planning for Success
Understand Your Audience
- 5 stars88.34%
- 4 stars9.55%
- 3 stars1.21%
- 2 stars0.23%
- 1 star0.64%
TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA MARKETING
I found your course very good. I hope that this course will benefit by applying all the subjects I have learned from this course to the digital marketplace. Thanks to Trainer for her amazing work.
Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.
Thank you Mrs. Anke
I learned a lot about the basics which encouraged me to do more reading and research on course material subjects that impacts the overall learning experience and knowledge that I find very valuable.
About the Meta Social Media Marketing Professional Certificate
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