
Skills you'll gain: Marketing Budgets, Campaign Management, Target Audience, Performance Analysis, Advertising, Advertising Campaigns, Social Media Campaigns, Facebook, Instagram, Paid media, Bidding, Social Media, Budget Management, Social Media Marketing
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Culture, Art History, Creativity, Consumer Behaviour, Business Ethics, Diversity and Inclusion
Mixed · Course · 1 - 3 Months

Skills you'll gain: Brand Strategy, Presentations, Branding, Creative Design, Marketing Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing
Beginner · Course · 1 - 4 Weeks
University of Maryland, College Park
Skills you'll gain: Marketing, Marketing Strategies, Strategic Marketing, Marketing Operations, Marketing Effectiveness, MarTech, AI Personalization, Large Language Modeling, Generative AI, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Digital Advertising, Text Mining, Data Ethics, Brand Management, Responsible AI, Customer experience improvement, Customer Analysis, Information Privacy
Beginner · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Search Engine Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Management Reporting, Content Performance Analysis, Account Management
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
Beginner · Guided Project · Less Than 2 Hours
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Advertising, Paid media, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Paid media, Social Media Marketing, Social Media Management, Social Media, Target Audience, Social Media Campaigns, Marketing Budgets, Smart Goals, Social Media Strategy, Marketing Effectiveness, Instagram, Marketing Analytics, Advertising Campaigns, Content Creation, Campaign Management, Online Advertising, Marketing, Presentations, Digital Marketing, Brand Management
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months
Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:
Advertising courses on Coursera are designed to accommodate learners at all levels:
Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎
Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:
These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎
Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:
Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎