Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured image] International marketing colleagues collaborate in their office.

International Marketing: Career Guide (2024)

Want a global career? Learn about the benefits and principles of international marketing, find out what these marketers do, and learn how to get into the field.

July 29, 2022

Article

[Featured image] A marketing professional in a blue polo shirt considers MarTech options for their team.

MarTech: What It Is, Why It's Important, and Relevant Careers

Discover more about MarTech in this guide, including why it's useful and how to get started.

July 29, 2022

Article

[Featured image] A woman is at home using her laptop to search for entry-level marketing jobs.

Your Guide to Landing an Entry-Level Marketing Job

Discover how to qualify for an entry-level marketing job and advance your career in this diverse industry.

June 21, 2022

Article

[Featured image] International marketing colleagues collaborate in their office.

International Marketing: Career Guide (2024)

Want a global career? Learn about the benefits and principles of international marketing, find out what these marketers do, and learn how to get into the field.

July 29, 2022

Article

[Featured image] A marketing professional in a blue polo shirt considers MarTech options for their team.

MarTech: What It Is, Why It's Important, and Relevant Careers

Discover more about MarTech in this guide, including why it's useful and how to get started.

July 29, 2022

Article

Learn more about marketing

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Google

Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Data Analysis, Social Media, Search Engine Optimization, Advertising, Communication, Persona Research, Strategy, Web Design, Web Development, Web Development Tools, Writing, Data Management, Market Analysis

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
33K reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: [object Object]

Meta

Skills you'll gain: Marketing, Digital Marketing, Social Media, Advertising, Communication, Media Strategy & Planning, Marketing Management, Customer Analysis, Brand Management, Business Analysis, Marketing Design, Sales, Strategy and Operations, Data Analysis, General Statistics, Market Analysis, Probability & Statistics, Leadership and Management, Research and Design, Creativity, Planning, Entrepreneurship

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
20K reviews

Beginner · Professional Certificate · 3 - 6 Months

Adobe

Skills you'll gain: Creativity, Graphic Design, Visual Design

Beginner · Professional Certificate

[Featured image] Two men shake hands at a business meeting about b2b marketing.

B2B Marketing: Definition + Strategies

Discover B2B marketing, common B2B marketing channels, and how to build your strategy.  

May 18, 2022

Article

[Featured image] A young woman in a burnt-yellow sweater smiles into the camera while holding her laptop.

Master's in Marketing: A Guide

By earning your master’s in marketing, you can deepen your subject knowledge, elevate your educational credentials, and prepare to take on management roles.

May 17, 2022

Article

[Featured image] A young woman sitting in front of laptop smiles into the camera.

Your Guide to the Bachelor's Degree in Marketing

You have several options when you're interested in earning your undergraduate degree in marketing. Learn more about each degree type and what you can do after graduation.

May 17, 2022

Article

[Featured image] White text on a blue background that reads "Marketing Career Path: How I Became a Brand Marketing Manager at Coursera" with an image of Iris Wu

Marketing Career Path: How I Became a Brand Marketing Manager at Coursera

Get an inside look at how one of Coursera's marketing managers launched her career.

May 17, 2022

Article

[Featured image] Top-down shot of two marketing managers going over reports on paper and a tablet.

Career Advice: How to Become a Marketing Manager at Coursera

Coursera’s marketing managers reflect on the tips and perspectives that helped guide their career growth.

May 17, 2022

Article

[Featured image] A marketing team sits at a wooden table discussing content strategy. Some are working on tablets, laptops, and notebooks.

How to Develop a Content Strategy: Step-by-Step Guide

Discover what goes into a content strategy, why it’s important, and how to start building one for your business. 

May 13, 2022

Article

[Featured image] An SEO marketer presents a chart to a group at a conference table.

SEO Marketing: What It Is and How to Get Started

Learn more about the importance of SEO when it comes to digital marketing and how to improve your site’s SEO strategy.

May 11, 2022

Article

[Featured image] A business owner sets up a Facebook business page on a laptop.

How to Create a Facebook Business Page: Step-By-Step Guide

Set up your Facebook business page to start attracting potential customers and discover best practices for optimizing your page. 

May 11, 2022

Article

[Featured Image] A brand manager points to a chart as she discusses brand marketing with five people at a conference table.

Brand Marketing: What It Is + How to Create Your Strategy

Explore how brand marketing helps businesses build brand equity and promote their product lines, and discover the steps of creating a brand marketing strategy for your business.

May 11, 2022

Article

[Featured image] A woman is at home using her laptop to search for entry-level marketing jobs.

Your Guide to Landing an Entry-Level Marketing Job

Discover how to qualify for an entry-level marketing job and advance your career in this diverse industry.

June 21, 2022

Article

[Featured image] Two men shake hands at a business meeting about b2b marketing.

B2B Marketing: Definition + Strategies

Discover B2B marketing, common B2B marketing channels, and how to build your strategy.  

May 18, 2022

Article

[Featured image] A young woman in a burnt-yellow sweater smiles into the camera while holding her laptop.

Master's in Marketing: A Guide

By earning your master’s in marketing, you can deepen your subject knowledge, elevate your educational credentials, and prepare to take on management roles.

May 17, 2022

Article

[Featured image] A young woman sitting in front of laptop smiles into the camera.

Your Guide to the Bachelor's Degree in Marketing

You have several options when you're interested in earning your undergraduate degree in marketing. Learn more about each degree type and what you can do after graduation.

May 17, 2022

Article

[Featured image] White text on a blue background that reads "Marketing Career Path: How I Became a Brand Marketing Manager at Coursera" with an image of Iris Wu

Marketing Career Path: How I Became a Brand Marketing Manager at Coursera

Get an inside look at how one of Coursera's marketing managers launched her career.

May 17, 2022

Article

[Featured image] Top-down shot of two marketing managers going over reports on paper and a tablet.

Career Advice: How to Become a Marketing Manager at Coursera

Coursera’s marketing managers reflect on the tips and perspectives that helped guide their career growth.

May 17, 2022

Article

[Featured image] A marketing team sits at a wooden table discussing content strategy. Some are working on tablets, laptops, and notebooks.

How to Develop a Content Strategy: Step-by-Step Guide

Discover what goes into a content strategy, why it’s important, and how to start building one for your business. 

May 13, 2022

Article

[Featured image] An SEO marketer presents a chart to a group at a conference table.

SEO Marketing: What It Is and How to Get Started

Learn more about the importance of SEO when it comes to digital marketing and how to improve your site’s SEO strategy.

May 11, 2022

Article

[Featured image] A business owner sets up a Facebook business page on a laptop.

How to Create a Facebook Business Page: Step-By-Step Guide

Set up your Facebook business page to start attracting potential customers and discover best practices for optimizing your page. 

May 11, 2022

Article

[Featured Image] A brand manager points to a chart as she discusses brand marketing with five people at a conference table.

Brand Marketing: What It Is + How to Create Your Strategy

Explore how brand marketing helps businesses build brand equity and promote their product lines, and discover the steps of creating a brand marketing strategy for your business.

May 11, 2022

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)

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