![[Featured Image] An SEO specialist wearing glasses works at her laptop at a desk while writing in a notebook.](https://images.ctfassets.net/wp1lcwdav1p1/6cvvpeYK4o9x4qFJy9Z4mR/4b4bd238394ee0f45d89b10ca2528a42/GettyImages-485337130.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Does an SEO Specialist Do? Goals, Tasks, and Skills
Search engine optimization (SEO) specialists play an important role on a digital marketing team. Learn more about the role, its major responsibilities, and how to get started.
September 26, 2024
Article

![[Featured Image] A content strategist talking to three colleagues moves a sticky note on a board covered with many other, multi-colored sticky notes.](https://images.ctfassets.net/wp1lcwdav1p1/4jul1aN6nCRRdZ7jYzcCDX/667ea31e2854985f32630aa57a369e48/GettyImages-748339969.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A content marketing specialist and two colleagues stand in front of a whiteboard discussing content strategy for a website.](https://images.ctfassets.net/wp1lcwdav1p1/2YosfZW4O8ZhTFK77Bi3rt/b25bad23a8cecb0b86b3b34bb23df7fc/GettyImages-1016763896.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)


![[Featured image] A person sitting with their dog on the couch searches online how to create Shopify Square integration for their start-up business.](https://images.ctfassets.net/wp1lcwdav1p1/3axTqaQlbFOOo35i4eZFKR/e8edf5ac16736b433516916a17c7745e/1061529889.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Woman uses her laptop to create and use a Mailchimp drip campaign for her online business.](https://images.ctfassets.net/wp1lcwdav1p1/2Xw4zU8r8OsxJb7wT9KRPC/821409fab1c78227f4fc471b7770eb78/1061529904.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A person listens to music on their headphones while they search how to change their primary market in Shopify on their laptop.](https://images.ctfassets.net/wp1lcwdav1p1/25OzJ0j0joVtZaFp4qrlmK/ed4ab261900b0fd93fa414ebe8c899bb/1061529851.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Woman sits at her desk taking notes on her laptop on how to set up a Shopify store to launch hers online.](https://images.ctfassets.net/wp1lcwdav1p1/3RTB5iIGW2nVwVrZUXRjSU/8b19eb0cfac582c711d4708ad50d2450/Jessica_Rizo_Mexico_201124_136.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featued image] Woman sits on her couch at home with her laptop Googling how to create Shopify NetSuite integration](https://images.ctfassets.net/wp1lcwdav1p1/4voyCO3bGmxGliqkpHvRiM/90498680fd786208bedf616119bdcade/1061529839.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A Woman wearing a blue buttoned top sits at her dining table and browses online for how to set up Google Analytics for her website.](https://images.ctfassets.net/wp1lcwdav1p1/5ulA3P8u8ECMmJ5qVoN5kz/091d05936bf89b1a409a8046b54837ea/1059706672.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A person sitting next to windows inside a library researches how to boost their Google Ads optimization score on their laptop.](https://images.ctfassets.net/wp1lcwdav1p1/1YjKjuM0QvGcloH9bKpE9j/47c603cfc0c52483ab367a45b21bcbe0/GettyImages-1127871526.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A Woman wearing a pink blazer sits at her desk, setting up her Google tags.](https://images.ctfassets.net/wp1lcwdav1p1/1cSp3P3ErwsnXXhg0NSAbR/fafd8d307407ffea51010a71ae729c73/iStock_93804433_XXLARGE.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A person sits on their living room couch next to a window with a coffee mug in hand as they work on their Shopify Etsy Integration on their laptop.](https://images.ctfassets.net/wp1lcwdav1p1/55cac6PUIC5AWrkRBopvJ9/caa11bd6e6acda3777abe4e6163895c0/vwqm4bvnkzvv5g8538sqmw.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
