Start Your Digital Marketer Career

The time it takes to begin a career in digital marketing depends on several factors. These include the digital marketing role, the skills and education required for that role, the kind of employment you are seeking (self-employed, freelancer, or employee), and the time you have available to prepare for this career path.

For example, if you’re just starting out in this field, you may be able to gain relevant experience by completing courses or certificates in digital marketing and landing contract or freelance positions. If your goal is to seek employment, you may find that some employers require (or prefer) candidates with a degree in marketing or a related field.  ‎

Digital marketing is a great career path for you if you enjoy being creative and analytical and collaborating with others. You can think of digital marketing as both a science and an art, combining skills like data science, search analysis, and understanding consumer behavior to help businesses succeed. Interests in search engine optimization (SEO), writing, making audio or video recordings, and posting on social media will certainly align your talents with working in digital marketing.‎

Helpful skills to consider as you get started as a digital marketer include search engine optimization (SEO), content writing, video production, and social media strategy, as well as developing strategic thinking and a data-driven mindset.‎