John Wiley & Sons

Launching and Structuring Your Business

Build in-demand skills with a full year of Coursera Plus, now $239. Save now.

John Wiley & Sons

Launching and Structuring Your Business

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Refine your business idea for market success

  • Create a viable business model for growth

  • Manage business finances and track performance

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

November 2026

Assessments

11 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Starting a Business All-in-One For Dummies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 10 modules in this course

This module covers essential steps for launching a successful franchise, including site selection, legal considerations, supplier management, and operational compliance. Learners will gain insights into managing leases, permits, and inventory while understanding franchisor support and territorial rights.

What's included

1 video11 readings1 assignment

This module guides learners through the essential steps of starting a home-based business, covering key areas such as business planning, problem prevention, and self-assessment. It equips learners with the knowledge to evaluate their readiness and develop strategies for sustainable success. Participants will gain practical insights into managing risks and making informed decisions.

What's included

1 video7 readings1 assignment

This module explores the essential elements of building a strong online presence for a business, including website structure, content optimization, navigation design, and visual branding. Learners will gain practical skills in creating an engaging and professional digital footprint that attracts and retains customers.

What's included

1 video7 readings1 assignment

This module explores various legal business structures, their implications on liability, taxation, and capital requirements. Learners will gain an understanding of how to choose the right structure based on business needs and risks. It also covers the importance of legal agreements and the potential drawbacks of different business forms.

What's included

1 video4 readings1 assignment

This module introduces the fundamental principles of bookkeeping, including double-entry accounting, the accounting cycle, and the Chart of Accounts. Learners will gain an understanding of key financial terms, accounting methods, and how to categorize financial transactions. By the end, they will be equipped to set up basic bookkeeping systems for businesses.

What's included

1 video9 readings1 assignment

This module explores the fundamentals of reporting profit or loss through income statements, covering revenue and expense recognition, financial analysis, and the accountant's role in ensuring accurate profit reporting. Learners will gain insights into how income statements reflect business performance and how to interpret them effectively.

What's included

1 video9 readings1 assignment

This module provides an in-depth understanding of the balance sheet, including its structure, asset and liability classifications, and key financial ratios. Learners will gain skills in analyzing a company's financial health through liquidity and solvency metrics, as well as interpreting the value and management of assets and liabilities.

What's included

1 video9 readings1 assignment

This module provides a comprehensive overview of the statement of cash flows, focusing on how cash is generated and used by a business. It explains the differences between cash flow and net income, and explores the impact of inventory and operating liabilities on cash flow. Learners will gain the skills to interpret and analyze the cash flow statement effectively.

What's included

1 video7 readings1 assignment

This module provides a comprehensive overview of budgeting strategies, cost analysis, and financial planning. Learners will gain insights into how to manage costs effectively while aligning financial decisions with business goals. The content also covers the relationship between P&L statements, balance sheets, and budgeting tools.

What's included

1 video13 readings1 assignment

This module covers the essentials of tax compliance for various business structures, including how to manage corporate taxes, research tax strategies, and find qualified tax professionals. Learners will gain practical knowledge on making informed decisions about tax obligations and selecting reliable advisors.

What's included

1 video5 readings2 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Wiley Skills Network
John Wiley & Sons
252 Courses31,703 learners

Offered by

Explore more from Entrepreneurship

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

What brings you to Coursera today?

Frequently asked questions