John Wiley & Sons

Starting a Business All-in-One For Dummies Specialization

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John Wiley & Sons

Starting a Business All-in-One For Dummies Specialization

Business Startup Essentials.

Master the fundamentals of launching and growing a business.

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Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop a clear business idea and validate market opportunity

  • Create a comprehensive business plan and set up financial systems

  • Implement strategies for business growth and sustainable management

Details to know

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Taught in English
Recently updated!

November 2026

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from John Wiley & Sons

Specialization - 3 course series

Business Foundations: From Idea to Plan

Business Foundations: From Idea to Plan

Course 1, 7 hours

What you'll learn

  • Refine your business idea for market success

  • Create a viable business model for growth

  • Manage business finances and track performance

Skills you'll gain

Category: Target Market
Category: Branding
Category: Feasibility Studies
Category: Market Analysis
Category: Business Operations
Category: Entrepreneurial Finance
Category: Market Opportunities
Category: Financial Management
Category: Business Strategies
Category: Franchising
Category: New Business Development
Category: Entrepreneurship
Category: Business Strategy
Category: Customer Analysis
Category: Ideation
Category: Strategic Thinking
Category: Business Planning
Category: Business Modeling
Category: Goal Setting
Category: Target Audience
Launching and Structuring Your Business

Launching and Structuring Your Business

Course 2, 11 hours

What you'll learn

  • Refine your business idea for market success

  • Create a viable business model for growth

  • Manage business finances and track performance

Skills you'll gain

Category: Budgeting
Category: Accounting
Category: Branding
Category: Financial Management
Category: Bookkeeping
Category: Business Planning
Category: Organizational Structure
Category: Entrepreneurship
Category: Financial Accounting
Category: Cost Control
Category: Financial Statements
Category: Digital Brand Strategy
Category: Web Presence
Category: Franchising
Category: Tax Compliance
Category: Balance Sheet
Category: Financial Statement Analysis
Category: Financial Reporting
Category: Income Statement
Category: Tax Management
Growing and Managing a Successful Business

Growing and Managing a Successful Business

Course 3, 11 hours

What you'll learn

  • Refine your business idea for market success

  • Create a viable business model for growth

  • Manage business finances and track performance

Skills you'll gain

Category: Social Media
Category: Smart Goals
Category: Goal Setting
Category: Marketing
Category: Recruitment
Category: Delegation Skills
Category: Media Planning
Category: Branding
Category: Communication Planning
Category: Talent Recruitment
Category: Marketing Communications
Category: Brand Management
Category: Digital Media Strategy
Category: Social Media Marketing
Category: Social Media Content
Category: Business Management
Category: Entrepreneurship
Category: Financial Management
Category: Business Ethics
Category: Business Planning

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Instructor

Wiley Skills Network
John Wiley & Sons
252 Courses31,703 learners

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