Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
Top reviews
AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
AT
Jun 8, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
2251 - 2275 of 2,482 Reviews for Introduction to Marketing
By Prashath
•Mar 17, 2016
Course is very interesting and it made a good listener. Content is very useful in my studies
By Daniel B
•Oct 28, 2021
There is A LOT of material covered in the third week, so I recommend taking detailed notes.
By Johnny W
•Aug 30, 2022
The material is some what dated but there is a lot of great informaiton within the course.
By Ronald G
•Feb 20, 2018
As a non business engineer, I found the course and information intriguing and informative.
By Okechukwu F C
•Aug 9, 2018
can't ask for anything better, learnt more in a week than i ever thought. Thanks Cousera
By Jingxia P
•Jan 8, 2016
Full of cool ideas and clearly illustrate the marketing basic concept. highly recommend!
By Awad S
•Apr 26, 2022
Its a great intro to some major concepts of marketing, strategy and, customer concepts.
By Mike W
•May 28, 2019
A good overview, however would have been improved by some downloadable overview/notes.
By yasir b k
•Jun 20, 2016
its a very helpful course specially barbra kahn
i recommend everyone to listen to her
By Alexander M
•Mar 21, 2018
Content is good, quizzes are written strangely - not the best questions or wording.
By å¼ ç„±å˜‰
•Dec 31, 2015
As some of the culture is different in China, the course give me a good information
By Kavish S
•May 11, 2020
amazing course, teaches about the basics and each and everything about marketing!
By Mauro J B
•May 7, 2020
Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn
By Tzach L
•Feb 20, 2016
Good, clear, lectures.
Two minor issues:
Slides are not available
Tests are too easy
By Adrián C B
•May 1, 2020
We should have summaries of each Week's learnings, other than that great course
By Eseosa I
•Feb 16, 2020
The calculation aspect was difficult to understand, but in all, it was awesome!
By Devarshi
•Jun 13, 2021
Please provide the slides of the course. It helps a lot along with the videos.
By Sabrina E
•Apr 11, 2020
Very complete and easy to follow despite the language barrier and new concepts
By Divya G
•Sep 19, 2019
Some of the case studies we were introduced to were absent from the syllabus.
By Federico E
•Sep 7, 2018
Good, but a bit messy in the video organization and needs a bit of an update.
By Imanol A
•Jan 23, 2017
Some of the lectures were great and innovative, others felt rather out-dated
By PLINIO G C
•Oct 14, 2016
Exemplos muito associados à cidades estadunidenses. Sem comparações globais.
By Aravind P
•Dec 12, 2015
High quality content which is explained in a way that anyone can understand.
By Cisco J I
•May 13, 2020
A great, definitive introduction to key concepts in marketing and branding!
By Nina S
•May 21, 2018
Good quality videos with in-video participation prompts to keep you engaged