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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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2226 - 2250 of 2,482 Reviews for Introduction to Marketing

By Alana C

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Feb 21, 2018

Really good introductory primer. There was a lot of info and wish there was a slides/notes pdf included.

By ANIKET M

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Sep 9, 2022

Exceptional teaching style, this course gave me an immence amount of knowledge in the marketing field

By Leo R

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Jun 21, 2016

Great course. The content is well organised that students can easily follow through at their own pace.

By Chirag S

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Apr 11, 2021

Course is good. Would have liked some more content and slides which would improve knowledge retention

By Ujval

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Jun 26, 2018

Good course to start off, latest content based on what is changing in the industry can be introduced.

By Susan A

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Sep 21, 2017

The instructors were fantastic and the quality of video excellent!

Learned so much, a great refresher!

By Girish C

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Oct 23, 2016

Some of the content seemed very discrete and missed some lectures. Overall great bang for the buck.

By Jasim j a

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Sep 29, 2020

Please, we need to translate the entire course into Arabic, not just part of it, thanks in advance

By Michael P M

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Dec 22, 2019

I gave 4 stars. It would be 5 stars if I could download the slides that were used in the videos.

By Christie H

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May 5, 2019

Nice lectures, easy to understand and comprehend. Practical knowledThanks to all three professors.

By Venkata S V

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May 27, 2017

Some of the lectures by two professors were very good but not all of them have out in same effort.

By Ilianna K

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Oct 14, 2016

Very good professors, high level of lectures, difficult for somebody with a non-marketing profile

By Liz B

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Dec 10, 2020

Lots of information, difficult to digest as it is more of a data dump when doing online learning.

By Sebas B

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Apr 7, 2020

A very useful and well explained course if you want to introduce yourself to the modern marketing

By Stefanos I

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Mar 31, 2021

It was overall a very informative course but I wanted more interaction especially during week 3.

By Rafik F

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May 27, 2020

An excellent introduction to marketing. Very valuable information and knowledge that was shared.

By Henry

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Apr 2, 2016

For Non-marketing major, quite good learning course. can get some basic conception of marketing.

By Olga s

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Aug 2, 2024

Great content when you have very little knowledge in the area. Great introduction to Marketing.

By Eric H

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May 28, 2016

It will be better if some slides can be shared and students do not need to type down everything

By Nur Z M S

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May 21, 2020

The course manages to spark my interest to pursue the Marketing education for a career change.

By Clarisa M

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Apr 16, 2016

I just wish I could see the correct answers after the test so I can correct my own mistakes!!!

By Mattia R

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Mar 26, 2021

Quite fast the speaking speed in some videos. Tough to follow if your a not a native speaker.

By Taylor B

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Oct 25, 2016

A good introduction to marketing and easy to understand for someone with no prior experience.

By Maria G A C

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Aug 20, 2023

One foundation course on Marketing that kept my attention. I have found so much value on it.

By Payal B

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Mar 4, 2020

for some topic, we need a basic example which can be easy to relate to.Overall great leaning