More of theory than practice. Nevertheless good for professionals with little or no experience in Customer analytics.

Excellent course. Informative, fun, engaging and exciting. I found Eric Bradlow (week 5) to be an excellent teacher.

I wish to have more in deep introduction related to customer analytics, not just conceptual and case analysis.Thanks

Great experience. Content is easy to understand. Wish to have more extended learning materials for future learning.

Week 5 was great but still cannot be compared to value of Introduction to Marketing course from the same university.

It is usefull but must be upload with the new trends that are the most important around the worild nowadays, tnahks

Excellent course. On some practice quizzes questions where asked that were then covered in the subsequent lectures.

It needs to have atleast 2-3 basic stats questions as examples in the videos and a working shown for them as well.

Overall Course was satisfying, although I was accepting an assignment related to data analysis with real grading.

quite some info necessary for quizzes is not available in materials directly. requires extra efforts to research.

pros: A global introduction of customer analytics applied in marketing.

cons: Some cases are not very up-to-date

I'd appreciate more exercises and a opportunity to ask questions regarding the application to your own business.

Great Backgrounder. Very Relevant. Needs to be updated though based on latest e commerce stats and covid impact

the last course is especially useful and informative. Open my eyes to lots of actual practices of leading firms

The whole course is good in terms of the outline. I felt Perspective analysis would have been more non-abstract

The only downside is that, it requires prior knowledge of some marketing concepts and a grasp on the glossary.

It's a great course, my only concern would be that it might be a little outdated while completing in 2018/2019

It was a great course for getting the principles across, but would have liked a little more in depth approach.

This was a very insightful program with real life applications. A must have in the sales and marketing field.

I would have loved more information on how to do these analysis, something less theorical and more practical

Gave a short and crisp insight into the world of Customer Analytics. Have recommended the course to others.

It was a great experience to learn some new knowledge. If we can get more case studies, it would be better.

week 3 test have errors, sometimes i hit the correct anwser and it was ok, sometimes it was marked as error

A great starter for business people to understand the value of using analytics in their business decisions.

Paced well. Easy to follow. More but shorter quizes would be helpful, as theres a lot of material covered.