Very informative although it does not say how the data was acquired and does not teach the softwares used to process the data.

The course was really useful and gave a create insight about how to go about with customer analytics.Thanks for the course :)

The concepts are explained clear but I wish there will be more data analytics contents, especially the predictive model part.

The overall theory was great, however more hands -on-practical is required to have an understanding of real life situations.

Thought this was a great course overall. To make it even better I think practical steps and model application would be nice.

Good knowledge, not enough application. Would have liked some assignments or case studies to apply the data through models.

Learned a lot from this course. Very useful for the beginners who want to know the key concepts in the customer analytics.

Great course. It could use some more hands on examples using excel for the predictive and prescriptive analytics sections.

Good course. I learned some basic marketing techniques, customer-focused analytic models and the power of the digital age.

the idea is very good but the example is very limited, and the lecture notes are not enough,i expect some more information

Hope to have more examples, it is better to take the students to do the calculation together, so as to better understand.

We can have more updated case studies. the Netflix case study was very interesting.I request more such practical examples

Excellent course for conceptual understanding. Could do a bit better with application orientation in some of the modules.

Informative course however only theory has been included with no practical application of concepts learned in the course.

The study material is very helpful and very clearly stated. All the professors made it really easy for us to understand.

Insightful and informative. Real life examples are ample. Could include more challenging quizzes and evaluation metrics.

an amazing course, the use of examples have made it so easy to understand and also gave us reason to remember for long.

The content of the course is very interesting but I was expecting more exercises with the applications of the concepts.

Some of the CLV questions were not properly taught. Also Data collection is not discussed with regards to new ventures

Lectures were interesting and accessible. Quizzes were a little cryptic, even if you reviewed all videos and readings.

Good content presented in a clear manner. Including at least some of the math would make it even better in my opinion!

Very good insights from experienced professors. Only flip side is that the course is old- 2015/16. Need to be updated

Great professors! Fader is actually super good. First time I see such a good professor in Coursera. Congrats Wharton!

Great Course. Really loved the live examples explained specially towards the end. keeps the curiosity up and going :)

I really enjoy this class. Keep using the three key Analytics Categories: Descriptive, Predictive and Prescriptive...