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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,216 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

R

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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626 - 650 of 1,670 Reviews for Viral Marketing and How to Craft Contagious Content

By Gabriela O

Jul 10, 2020

It was valuable information that reinforces more about my experience as a social media strategist.

By Giacomo F

Apr 5, 2020

Well done, interesting contents, good professor, many example, good platform to work with. Thanks!

By gvs c

Aug 29, 2017

Very well Explained with Practical Approach and Real world Scenarios which can be easily applied .

By Docu L

Jun 1, 2017

I taught my mom about the funny stories and commercials from this course, now, she likes economics

By Roman K

Mar 27, 2021

It was very exciting to visit these online classes. Thank you Coursera and Professor Jonah Berger

By Diana G

Jun 17, 2020

Great professor! Used interesting content and the best real life example to understand it better.

By Christos N

May 11, 2020

Absolutely engaged, a fantastic course by a fantastic Professor-storyteller. Thank you massively.

By Emily

Apr 29, 2020

Absolutely LOVED this course. Clear, concise content - well illustrated and explained. Thank you!

By Christof

Apr 5, 2020

Easy to comprehend, the examples (cases) really help you to get some ideas for your own projects.

By Laura S

Jul 6, 2018

Such good information! I felt like I learned a lot and that he reinforced each message he taught!

By Goran O

Jun 11, 2017

Excellent course. Knowledge gain with this course is applicable in all spheres of life.

Thank you!

By Maria R

Jul 1, 2024

As someone who has no marketing career, this was a really insightful course for a rookie like me

By Sreedhar D

May 8, 2021

Great Course on understanding the importance on social networks in making content contagious !!!

By hanif s

May 25, 2020

Amazing course, The science behind viral marketing was easily explained and greatly transcribed.

By Elisabeth Z

Jan 3, 2018

Great information presented in a straightforward and entertaining platform. I audited the class.

By Evgeny

Sep 3, 2017

It gave me a lot of useful information that I would use in my professional field. Great lecture!

By Kenneth “ C

Jul 7, 2017

Great course to help in understanding Social Media and how to best use it for your area of work.

By Eleni C

Jun 2, 2017

Very interesting course with lots of practical examples! I would definitely recommend to others.

By Michelle T

Aug 25, 2021

Amazing course provided by a great professor. Very calm speech and easy to understand examples.

By Chevelta A S

May 17, 2020

This was an awesome course! Very informative. Great teaching.. Extremely valuable information.

By Mohsen B

Mar 8, 2020

the best course i have had by now.

the best instructor i have seen by now.

thank you professor...

By Veronica G

Dec 27, 2017

Information is easy to digest. Applicable to other aspects of marketing: online, personal, etc.

By Gabriel A B

Sep 27, 2017

The only thing bad about this course is: It is too short. Perfect course! Sharp, smart, simple.

By Khairunisa M

Sep 2, 2017

It gives me many valuable input both as marketing lecturer and blogger. Keep up the good work!

By Anniebelle V d D

Aug 25, 2017

I enjoyed it a lot and finished the course in one day! Very informative and highly recommended.