About this Course

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Flexible deadlines
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Shareable Certificate
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Coursera Labs
Includes hands on learning projects.
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Beginner Level
Approx. 21 hours to complete
English

What you will learn

  • Recognize strategies to build brand awareness among potential customers

  • Explain the purpose of SEO (search engine optimization) and essential SEO terms

  • Optimize website content for SEO

  • Understand search engine marketing (SEM) and how it benefits businesses

Skills you will gain

  • Website Structure
  • Customer Awareness
  • Google
  • Search Engine Marketing
  • Search Engine Optimization (SEO)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 21 hours to complete
English

Instructor

Offered by

Placeholder

Google

Syllabus - What you will learn from this course

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Week1
Week 1
6 hours to complete

Introduction to attract and engage customers with digital marketing

6 hours to complete
10 videos (Total 43 min), 10 readings, 5 quizzes
Week2
Week 2
3 hours to complete

Understand search engine optimization (SEO)

3 hours to complete
11 videos (Total 47 min), 4 readings, 4 quizzes
Week3
Week 3
5 hours to complete

Apply search engine optimization (SEO)

5 hours to complete
9 videos (Total 33 min), 9 readings, 5 quizzes
Week4
Week 4
6 hours to complete

Search engine marketing (SEM) and display advertising

6 hours to complete
11 videos (Total 49 min), 12 readings, 6 quizzes

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