Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
About this Course
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Website Structure
- Customer Awareness
- Search Engine Marketing
- Search Engine Optimization (SEO)
Syllabus - What you will learn from this course
Introduction to attract and engage customers with digital marketing
Understand search engine optimization (SEO)
Apply search engine optimization (SEO)
Search engine marketing (SEM) and display advertising
- 5 stars85.79%
- 4 stars11.39%
- 3 stars2.01%
- 2 stars0.51%
- 1 star0.27%
TOP REVIEWS FROM ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING
Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.
i am giving full stars to this course, sir coach AK is just a genius who precisely knows how to engage with people. learned a lot from this course highly recommended course.
Coach AK is amazing. Even though the concepts was very new to me and overwhelming, AK broke it down it chunks and explained it in simple and plain language that anyone can understand. Loved it.
Extraordinary teacher! I really loved the way he taught during all the course! It was not only what he taught, but how he taught! I would like to study again with him in the future.
Frequently Asked Questions
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