In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).
This course is part of the Strategic Leadership and Management Specialization

About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Strategic Management
- Business Model
- Strategic Thinking
- Business Strategy
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessStart working towards your Master's degree
Syllabus - What you will learn from this course
Course Orientation
Module 1: Leading Strategically
Module 2: External Analysis
Module 3: Internal Analysis and Competitive Advantage
Module 4: Strategic Positioning and Strategic Renewal
Reviews
- 5 stars82.49%
- 4 stars14.76%
- 3 stars1.78%
- 2 stars0.55%
- 1 star0.39%
TOP REVIEWS FROM BUSINESS STRATEGY
Very informative and used excellent examples to clarify concepts. I have a Doctoral degree but needed marketing for a new venue, this did the trick. Professor Deepak is excellent as well.
I count myself priviledge to have taken the course and l enjoyed every bit of the lectures, executive opinions, and case studies. The course is very insightful, educative and practical.
Thank you.
I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.
Enjoyed this course and the presentation of it. The writing assignments did get a bit cumbersome at times, but did fortify retention of the information presented for me.
About the Strategic Leadership and Management Specialization

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