Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
Corporate Strategy
Gain insight into a topic and learn the fundamentals.
4.8
(2,520 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
Learn at your own pace
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Assessments
6 assignments
Taught in English
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There are 4 modules in this course
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
What's included
8 videos7 readings1 assignment
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
11 videos4 readings2 assignments1 discussion prompt
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
9 videos2 readings1 assignment1 peer review
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
9 videos5 readings2 assignments
Instructor
Instructor ratings
4.9 (972 ratings)
Recommended if you're interested in Business Strategy
The Chinese University of Hong Kong
Coursera Instructor Network
IESE Business School
Fundação Instituto de Administração
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4.8
2,520 reviews
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Showing 3 of 2520
NM
5
Reviewed on Jun 28, 2022
A very crisp and easy to understand content. Lot of emphasis on explaining different strategy concepts through management models and frameworks. Overall, a great course !
AS
5
Reviewed on Nov 10, 2023
I would really like to thank Mr. Vanneste for explaining everything in easy way. This course has really helped me with the better understanding of the Strategies which are used by the Corporate HQs
KK
4
Reviewed on May 16, 2018
Great explanations, really clear with excellent examples.
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