In this course you will learn how corporations create, capture, and maintain value, going beyond the management of a single line of business. It is thus a complement to (and should typically follow) a course on Business Strategy, which focuses on developing and sustaining competitive advantage for a single business unit. Here, you will be able to better understand and learn the tools to analyze and manage decisions from a corporate-level perspective, which emphasizes the management of multiple businesses and multiple stakeholders. Examples of such decisions include vertical integration, diversification, mergers and acquisitions, strategic alliances, international expansion, global strategy, corporate governance and corporate social responsibility.
Corporate Strategy
This course is part of Strategic Leadership and Management Specialization
Instructors: Joe Mahoney
50,069 already enrolled
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(1,118 reviews)
What you'll learn
Explain how corporations create and capture value as multi-business enterprises.
Analyze complex strategic business situations and formulate coherent corporate strategies.
Use tools and frameworks to make choices regarding corporate scope, corporate transactions and global strategy.
Apply strategic analysis to corporate governance and stakeholder management for long run strategic success.
Skills you'll gain
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There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
What's included
2 videos6 readings1 quiz1 discussion prompt
This module focuses on corporate strategy with particular emphasis on the scope of the firm. Both vertical integration (vertical scope) and diversification (horizontal scope) are addressed. The module seeks to explain the relative advantages of (and alternatives to) vertical integration and diversification; and when and how they can be used to create a competitive advantage.
What's included
8 videos2 readings1 quiz
This module focuses on corporate strategy with particular emphasis on transactions used by companies to change or manage the scope of the firm. Mergers and acquisitions, divestitures, and strategic alliances are the specific transactions focused on. Challenges and best practices with respect to each are discussed.
What's included
11 videos2 readings1 quiz1 peer review1 discussion prompt
This module focuses on global strategy and strategies for competing around the world. It explains how companies can expand into other countries using different entry modes, and why multinational enterprises adopt different global strategies.
What's included
5 videos2 readings1 quiz
This module focuses on the characteristics of public firms, management of different stakeholders, and corporate social responsibility. It also describes various mechanisms of corporate governance used to mitigate agency problems and align managerial action with stakeholder (particularly shareholder) goals.
What's included
4 videos4 readings1 quiz1 plugin
Instructors
Offered by
Recommended if you're interested in Business Strategy
University of Illinois Urbana-Champaign
University of London
University of Illinois Urbana-Champaign
University of Illinois Urbana-Champaign
Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Reviewed on Mar 4, 2020
Professor Somaya is at the top of his game. He is clearly a master of the subject material and he presents it in an way that allows the student to absorb the material easily.
Reviewed on May 31, 2020
Course offers high-level business skills, explains the structure of corporate firm and its functions. Highly suggested course for business enthusiasts.
Reviewed on Jul 31, 2020
Really happy about the content of the course as it is recent and updated.
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