Universidad de Palermo

Storytelling - Relanza tu Marca

Lorena Amarante

Instructor: Lorena Amarante

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(21 reviews)

Intermediate level

Recommended experience

15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.8

(21 reviews)

Intermediate level

Recommended experience

15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Comprender el concepto de storytelling y su aplicabilidad a organizaciones y marcas personales.

  • Adquirir herramientas para crear narrativas de marca utilizando canales de comunicación tanto tradicionales como nuevos.

  • Desarrollar la capacidad de analizar estrategias narrativas en varios campos y géneros, y aplicar técnicas de narración a proyectos del mundo real.

Details to know

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Assessments

10 quizzes, 8 assignments

Taught in Spanish

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This course is part of the Innovación en los Negocios y Disrupción Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

Entender lo que es y no es el storytelling, la necesidad de todo ser humano de contar historias y cómo esto puede ser utilizado desde una perspectiva de negocios.

What's included

5 videos7 readings4 assignments2 discussion prompts

Para cualquier marca, es imperativo ir más allá de un simple comercial o jingle. En este módulo aprenderemos las técnicas para comunicar estratégicamente, y al mismo tiempo incorporar nuevas reglas y estrategias para la era digital.

What's included

9 videos2 readings3 quizzes2 assignments1 discussion prompt

A veces la narrativa no son historias sino que las historias son contadas por números.

What's included

4 videos3 readings3 quizzes1 assignment3 discussion prompts

¿Cómo creas la historia que la acompaña?

What's included

4 videos5 readings4 quizzes1 assignment2 discussion prompts

Instructor

Instructor ratings
5.0 (5 ratings)
Lorena Amarante
Universidad de Palermo
1 Course827 learners

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