En este curso podrás explicar el concepto de storytelling, cómo se puede utilizar en cualquier organización o marca personal y proporcionar a los estudiantes las herramientas para crear historias de marca a través de canales de comunicación tradicionales y nuevos medios. Evalúa críticamente la utilización de estrategias narrativas en diferentes sectores y géneros. Proporciona a los estudiantes la oportunidad de aplicar un método de stroytelling a un proyecto práctico.
Storytelling - Relanza tu Marca
Storytelling - Relanza tu Marca
This course is part of Innovación en los Negocios y Disrupción Digital Specialization
Instructor: Lorena Amarante
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(21 reviews)
Intermediate level
Recommended experience
15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprender el concepto de storytelling y su aplicabilidad a organizaciones y marcas personales.
Adquirir herramientas para crear narrativas de marca utilizando canales de comunicación tanto tradicionales como nuevos.
Desarrollar la capacidad de analizar estrategias narrativas en varios campos y géneros, y aplicar técnicas de narración a proyectos del mundo real.
Details to know
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Assessments
10 quizzes, 8 assignments
Taught in Spanish
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This course is part of the Innovación en los Negocios y Disrupción Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Entender lo que es y no es el storytelling, la necesidad de todo ser humano de contar historias y cómo esto puede ser utilizado desde una perspectiva de negocios.
What's included
5 videos7 readings4 assignments2 discussion prompts
Para cualquier marca, es imperativo ir más allá de un simple comercial o jingle. En este módulo aprenderemos las técnicas para comunicar estratégicamente, y al mismo tiempo incorporar nuevas reglas y estrategias para la era digital.
What's included
9 videos2 readings3 quizzes2 assignments1 discussion prompt
A veces la narrativa no son historias sino que las historias son contadas por números.
What's included
4 videos3 readings3 quizzes1 assignment3 discussion prompts
¿Cómo creas la historia que la acompaña?
What's included
4 videos5 readings4 quizzes1 assignment2 discussion prompts
Instructor
Instructor ratings
5.0 (5 ratings)Offered by
Recommended if you're interested in Business Strategy
Università di Napoli Federico II
Coursera Project Network
Universidad Austral
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