In this fascinating online course you will be able to explain the concept of storytelling, how can be used on any organization or personal brand. Also, you will acquire the tools to create brand stories through traditional and new media communication channels. By taking this course, you will be able to critically evaluate the utilization of narrative strategies across different sectors and genres and apply a storytelling method to a practical project.
Storytelling / Re-brand your Brand
Storytelling / Re-brand your Brand
This course is part of Business Innovation and Digital Disruption Specialization
Instructor: Lorena Amarante
1,646 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.2
(16 reviews)
Intermediate level
Recommended experience
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the concept of storytelling and its applicability to organizations and personal brands.
Acquire tools to create brand narratives using both traditional and new media communication channels.
Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
18 assignments
Taught in English
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This course is part of the Business Innovation and Digital Disruption Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Understand what storytelling is and what is not, the need of all human being to be told stories and how this can be used from a business point of view.
What's included
5 videos7 readings4 assignments2 discussion prompts
For any brand, it is imperative to go beyond a simple comercial or gimmick. In this module we will learn the techniques to communicate strategically meanwhile embracing new rules and strategies for the digital age.
What's included
9 videos2 readings5 assignments1 discussion prompt
Sometimes narrative are not stories but the stories that are told by numbers.
What's included
4 videos3 readings4 assignments3 discussion prompts
A brand could be a commercial object or even a person. How do you create the story that goes with it?
What's included
4 videos5 readings5 assignments2 discussion prompts
Instructor
Offered by
Recommended if you're interested in Business Strategy
University of California, Irvine
Northwestern University
University of California, Davis
Coursera Instructor Network
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