The Art of Storytelling

Instructor: Greg Burke

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Create captivating stories and deliver successful speeches

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

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There is 1 module in this course

Master the art of storytelling to captivate audiences and deliver impactful presentations. This course will teach you how to craft compelling narratives that resonate, enhance your ability to connect with your audience, and leave a lasting impression. Learn techniques for structuring stories, using different narrative styles, and transforming your speeches into unforgettable experiences. No prior experience required. Ideal for professionals in business and marketing.

Welcome to the Art of Storytelling short course! The art of storytelling has been effective in generating memorable content that is easy to share and remember, exciting enough to capture the audience's attention and a source of inspiration to mobilize people around a common project.

What's included

6 videos5 readings4 assignments

6 videosTotal 16 minutes

Storytelling Introduction1 minute
When to Use a Story? 2 minutes
Structure of a Good Story 4 minutes
The Seven Mortal Sins of Storytelling3 minutes
Effective Tools in Storytelling2 minutes
Storytelling Speech Sample #13 minutes

5 readingsTotal 24 minutes

Meet the professor5 minutes
What Stories are For?1 minute
Remember5 minutes
Remember5 minutes
Summarizing the Key Ideas8 minutes

4 assignmentsTotal 60 minutes

Final Question30 minutes
Question Time10 minutes
Question Time 10 minutes
Question Time10 minutes

Instructor

Greg Burke

IESE Business School

4 Courses75,227 learners

Offered by

IESE Business School

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