Meta

Social Media Management

This course is part of Meta Social Media Marketing Professional Certificate

Taught in English

Some content may not be translated

Anke Audenaert

Instructor: Anke Audenaert

188,178 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(4,834 reviews)

|

98%

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to establish and manage a social media presence

  • How to create a brand, tone, and voice for a social media presence

  • How to manage a content calendar for a social media presence

  • How to evaluate the performance of content on social media and how to iterate on that performance

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes, 4 assignments

Course

Gain insight into a topic and learn the fundamentals

4.9

(4,834 reviews)

|

98%

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.

What's included

15 videos8 readings1 quiz1 assignment1 peer review2 discussion prompts

This week you will learn the elements of a post and how to create one for a business using text and images effectively.

What's included

11 videos1 reading1 quiz1 assignment1 peer review1 discussion prompt

This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.

What's included

14 videos3 readings1 quiz1 assignment1 peer review1 discussion prompt

This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.

What's included

8 videos2 readings1 quiz1 assignment1 discussion prompt

Instructor

Instructor ratings
4.9 (1,855 ratings)
Anke Audenaert
Meta
32 Courses619,351 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.9

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