This comprehensive course equips you with essential sales strategies and tools to elevate your success in the modern sales environment. You’ll learn how to manage key accounts effectively, develop a winning mindset, and master sales interactions that drive results. From building strong client relationships to closing deals with confidence, this course provides actionable techniques at every stage of the sales process.
Winning at Sales
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Master proven techniques to improve listening, questioning, and objection handling skills.
Develop a success-oriented sales mindset to overcome rejection and drive performance.
Learn to deliver compelling presentations and influence buyers using emotion and logic.
Discover advanced strategies for account management, territory planning, and sales coaching.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
February 2025
Assessments
8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 8 modules in this course
In this module, we will explore the fundamentals of key account management, from defining its role in sales to understanding the responsibilities of a key account manager. Through practical insights, you’ll learn how to enhance your account management strategies to achieve greater client satisfaction and business success.
What's included
3 videos1 reading
In this module, we will focus on the preparation and mindset needed to excel in sales. You'll learn how to cultivate a success-oriented approach, prepare effectively for meetings, and manage your emotions to stay productive and confident. From tackling rejection to prioritizing daily tasks, this section equips you with the tools to thrive in any sales scenario.
What's included
18 videos1 assignment
In this module, we will delve into the art of sales interactions, emphasizing techniques for building rapport, creating urgency, and guiding clients toward purchase decisions. You’ll master skills like objection handling, effective communication, and leveraging both emotion and logic to influence buyer decisions.
What's included
26 videos1 assignment
In this module, we will explore the nuances of sales management, from running impactful team meetings to navigating complex sales scenarios. You’ll gain insights into coaching strategies and learn how to support your team to achieve consistent sales growth.
What's included
10 videos1 assignment
In this module, we will examine the essentials of territory management, focusing on strategies for segmenting accounts and maximizing coverage across large regions. By learning these techniques, you’ll ensure your efforts are both targeted and impactful.
What's included
2 videos1 assignment
In this module, we will dive into buyer psychology, helping you understand various buyer types and their decision-making processes. With techniques for building rapport and adapting your approach, you’ll be better equipped to connect with today’s informed and savvy buyers.
What's included
8 videos1 assignment
In this module, we will focus on delivering compelling sales presentations that leave a lasting impact. From mastering pre-presentation preparation to refining delivery techniques, you’ll learn to engage your audience, handle objections, and make a powerful impression.
What's included
16 videos1 assignment
In this module, we will cover everything you need to excel at sales exhibitions, from preparing your stand to engaging visitors and following up on leads. Learn how to create meaningful interactions, optimize your exhibition strategy, and convert attendees into long-term clients.
What's included
10 videos2 assignments
Instructor
Offered by
Recommended if you're interested in Business Strategy
Fundação Instituto de Administração
HubSpot Academy
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Business Strategy? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.