This course introduces you to the Frictionless Sales Framework and how it can enable your sales team to be more effective and efficient. You’ll learn how to measure your team’s effectiveness with a Rep Efficiency Audit. You will discover how to create a sales process that aligns with your targeted buyer’s journey as well as your business goals. You’ll also learn how to create an effective sales training program, hiring strategy and onboarding process to help you staff your team with the best sales professionals and train them to be successful.
Managing for Frictionless Sales
This course is part of Strategic Customer Relationship Management & Sales Technique Specialization
Instructor: Kyle Jepson
Included with
Recommended experience
What you'll learn
How to create an effective and efficient sales process
How to develop a sales team hiring strategy
How to implement an effective sales team onboarding program
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21 assignments
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There are 4 modules in this course
In the first week you will be introduced to the Frictionless Selling Framework and how to apply this framework so your team can spend more time selling and be aligned with your target buyer. You’ll also learn how to transform your sales team by giving them consistent opportunities to learn and improve.
What's included
18 videos7 readings6 assignments5 discussion prompts
This week you will examine the Jobs Theory and how it can be used to help you target the right buyers for the product you are selling. You’ll also dive deeper into the buyer’s journey and how this will shape your sales process.
What's included
11 videos2 readings5 assignments2 discussion prompts
In the third week you will focus on the importance of an effective sales training program in reaching your sales goals. You’ll also learn various coaching techniques to help your sales team members become even more successful.
What's included
7 videos2 readings4 assignments2 discussion prompts
In the final week you will learn how to develop a strategy for hiring the best sales representatives and how to create an onboarding process that will ensure their success. You’ll finish out the course with some helpful tips for searching, applying, and interviewing for your next role.
What's included
9 videos4 readings6 assignments4 discussion prompts
Instructor
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Coursera Instructor Network
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Salesforce
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