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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,109 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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701 - 725 of 739 Reviews for Digital Media and Marketing Strategies

By RASAKATLA H P

Sep 8, 2023

good

By Ramkrishna p S

Aug 30, 2023

good

By ran l

Jun 6, 2023

good

By احمدعبدالتواب ا

Jun 1, 2023

good

By Vignesha R

Apr 1, 2023

nice

By Poojari P S

Nov 12, 2022

Good

By Chaya Y N

Aug 28, 2022

Good

By Daniel W

Apr 14, 2022

GOOD

By Vypttds150174

Mar 20, 2022

good

By 邱舒敏

Aug 23, 2021

good

By SUNITHA M

Jul 26, 2021

GOOD

By Pham H N ( C

Nov 2, 2023

ok

By Nishant T

Aug 28, 2023

gg

By VIJAYALAKSHMI M S C U

Feb 7, 2022

05

By vguru s

Nov 5, 2022

.

By Uliana K

Apr 21, 2022

I liked the course, very good , and brief essentials to the Digital Marketing, covering all aspects of it.

I would like to see more connection of the expert interviews to the actual themes of the lectures and none information from the interviews was included into the quizzes, so it was not really motivating to watch them knowing they are not covered in the quizzes.

By PRIYANKA V

Nov 15, 2021

When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.

By Pascoal G M

May 5, 2021

Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.

By Hoang T H

Aug 15, 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

By Han Z

Feb 6, 2016

专项课程的最后一门,与之前的课程类似,除了看视频之外,还需要阅读指定的各种材料,并且结合生活、工作中的经验,才能更好的完成四次小论文作业。总体来说,这个系列的专项课程可以算得上数字化市场营销的科普学习,通过课程的学习能够对数字化市场有一个全貌的了解,并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用,还需要真正的实践才行。

By Raymond C Z Y

Nov 9, 2024

Learnt a lot and the instructor is clear but it will be better to include more real life example from latest time.

By Armando C

Sep 20, 2020

It's a great course to understand the basics of Digita media platforms and their metrics.

By Suger W

Jan 21, 2022

I really like it,however, I did not gain the certificate after I finished all my work.

By Lucy E O

Nov 24, 2022

The course was very insightful and impactful

By Fred S

Jul 15, 2022

It is a good course well outlined.