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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,109 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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626 - 650 of 739 Reviews for Digital Media and Marketing Strategies

By Charles

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Feb 17, 2017

So much information in this course. It's been great!

By Michael L

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Jul 3, 2021

Challenging courses, Thank you for the explanation.

By S S J R

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Apr 21, 2020

The course was very effective and extremely useful.

By Maria G d C

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Aug 7, 2021

Just awesome. Great professor. Thank you so much.

By Anushka C

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Nov 15, 2022

extremely helpful, proper and relevant material

By Carolyn G

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Mar 25, 2022

Very informative class with useful assignments.

By AMIN G

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Apr 23, 2021

after course i couldnt receive my certification

By Ngambue T N

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Oct 1, 2022

I really enjoyed all the classes, it was good

By JAMEELA A I M

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Jul 19, 2022

Practical knowledge learned from this course.

By Shivani M

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Feb 24, 2024

very usefull for the knowledge developement.

By Rayo D

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Jun 20, 2022

The course was good and educative. thank you

By Warawut G

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Apr 5, 2022

Thank you for The Digital Marketing course.

By Dorothy K

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Mar 2, 2023

The course was very insightful and timely.

By mahfuz T

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Apr 28, 2023

a course with full of learning materials

By Zehra F

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Oct 11, 2022

great learning throughout the course!

By Md. M H

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Oct 2, 2021

One of the best courses of marketing.

By Chinnala v k

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Mar 27, 2021

very good course , easy to understand

By Tatiana D

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Sep 12, 2024

Спасибо профессору. Очень интересно!

By Kwai Y L

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Mar 11, 2022

Compreshensive and practical course.

By RUKHSANA G G

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Aug 4, 2020

Excellent course and instructor.

By Liên N

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Jul 2, 2023

I feel good. Thank you coursera

By María d l Á Á P

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Oct 4, 2021

Great content and evaluations!

By Castor T

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Apr 17, 2022

Full of information. Love it!

By Rakesh R

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Mar 9, 2021

IT IS A VERY GOOD COURSEWARE

By HONGHAO C

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Jun 21, 2021

Many thanks to Dr. Mike Yao