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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,110 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

JJ

Aug 30, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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676 - 700 of 739 Reviews for Digital Media and Marketing Strategies

By Chirag S S

•

Oct 14, 2022

Good Course

By DEBASHISH R

•

Jan 28, 2024

nice course

By MCA_3_B_22_Ashish T

•

Sep 15, 2022

superb...

By Reena s

•

Jul 18, 2021

wwonderful

By Ruben D C

•

Jul 16, 2021

Excellent!

By ayu v

•

Nov 18, 2024

very good

By Juan O F L

•

Jul 1, 2024

Thank you

By Bui P B H ( D

•

Feb 24, 2024

fanstatic

By şamil c

•

Jun 21, 2022

çok güzel

By Sanjana R

•

Jun 8, 2022

Reliable

By Simantak S

•

May 1, 2022

very good

By Meenakshisundaram S

•

Jun 29, 2021

EXCELLENT

By Nguyen H A ( D

•

Mar 14, 2023

its good

By Ikrima M

•

Dec 7, 2022

Awesome

By Mighty B

•

Apr 4, 2021

awesome

By NGOCPNDS160174

•

Mar 14, 2023

its ok

By Omar

•

Jul 18, 2022

thanks

By Pushpa H S

•

Jul 26, 2024

Super

By Rohail M

•

Nov 5, 2022

happy

By Prashant k

•

Oct 16, 2022

nice

By Luis T

•

Oct 27, 2024

Nice

By duyenltths186412

•

Oct 16, 2024

good

By THUHVADS180472

•

Sep 24, 2024

good

By Huynh L N G ( D

•

Sep 14, 2024

Good

By Bathini B

•

Nov 9, 2023

Good