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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,964 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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2051 - 2075 of 5,340 Reviews for Marketing in a Digital World

By Martha L A D

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Sep 1, 2020

Excellent course! I learned a lot about marketing mix in a digital area.

By Saurabh A

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Aug 10, 2020

Using the case study method for very good for understanding the concepts

By Abhiram B

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Jun 25, 2020

Great content and the case study helped a lot to understand the concept.

By Deborah S

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Jun 13, 2020

Overall a good and interesting course with a personable likable teacher.

By ABHIJEET R

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Jun 7, 2020

insight about all the major aspect of the marketing in the digital world

By Yousra C

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Jun 1, 2020

This was a very rewarding experience. Thank you so much for this course!

By Hiroko E

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May 25, 2020

Fulfilled contents with examples, easy to understand even for beginners!

By Muhammad A

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Nov 25, 2019

A great course teaching Marketing Mix with application of digital tools.

By Emperatriz O

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Oct 18, 2019

Excellent program, thank you, Professor Aric Rindfleisch, I learn a lot.

By Rafael A M

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Nov 19, 2017

Excellent course, I really encourage you to take it!! You won't regret!!

By Dhruv S K

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Jul 19, 2017

For a beginner course it is slightly time consuming but very interesting

By Vasiliki R

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Oct 22, 2015

Definitely reccomend it!

The best on its domain!

Thank you for everything!

By Freddy G

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Dec 29, 2021

I loved this course. It laid a great foundation for the future courses.

By ASHEQUL I

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Aug 26, 2021

Thanks but I want all future updates about this course in my dashboard!

By Aaliya R

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Jun 22, 2021

inspite of completing the course i have not receive the certificate yet

By rihem s

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May 24, 2021

I Was shocked by how much Depth this course offers, totally worth it :)

By Rohit J

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May 18, 2021

This course was really helpful in understanding the marketing concepts.

By Beth R S

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Jan 9, 2021

Excellent and engaging course. I looked forward to all of the lectures!

By Jenny A D V

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Nov 2, 2020

I love this course. Learned a lot and professor is soo good. Thank you!

By Bubenchshikov S V

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Oct 19, 2020

The course proved to be very interactive, informative and contemporary.

By Mohammed S S

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Oct 15, 2020

Great Course on Digital Marketing by ILLINOIS.Loved every minute of it.

By SNEHA D

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Jul 23, 2020

it was very interesting and interactive learning. I lolved it very much

By Md. J H

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Jul 22, 2020

It was amazing. Thanks a lot Coursera cor giving me this opportunity 💙

By YURI H

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Jul 4, 2020

Well structured course, great introduction to Digital Marketing topics.

By Daniel A L G

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Jul 3, 2020

Organized, concise and full of value on evry lecture, video or activity