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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,964 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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2001 - 2025 of 5,340 Reviews for Marketing in a Digital World

By Maria S

Nov 22, 2018

very comprehensive study with case study to test the knowledge practically.

By Nitin S

Sep 20, 2018

great course details helped me for better perspective for digital marketing

By Vaishnav S

Feb 14, 2018

This Course was amazing. It helped me learn the basics of digital Marketing

By NIKHIL G

Jan 8, 2017

I was unable to complete my session due to time bound and my busy schedule.

By Ganesh K

Oct 9, 2015

This is, One of the best course design, material and delivery, Thanks a lot

By Sanjli D G

Aug 3, 2021

i really loved the course and really loved the assignments and the quizes

By Agesa S D

Apr 29, 2021

This is a very good course and very informative. I enjoyed all my sessions

By Berke C B

Feb 11, 2021

It was educational and i'm happy to take this course i hope i can advance.

By CHRISTOS D

Oct 17, 2020

This was very informative and the lecture staff made it pleasant to follow

By Bineesh K S

Aug 9, 2020

Very informative course with examples to understand each concepts clearly.

By Krishana K S

Jul 27, 2020

Provide basic knowledge related utilization of Marketing in Digital World.

By oren h

Jul 13, 2020

I gained knowledge of marketing concepts. it was a very interesting course

By Ayla R

Jun 30, 2020

Loved this course! Very informative. I really enjoyed all the assignments.

By maria j m

Jun 26, 2020

I enjoyed my time learning here, and i will continue pursuing more courses

By Akshat M

Jun 11, 2020

This was very informative and hepled me to gain knowledge about this field

By Imtiaz A

May 31, 2020

Great course. The topics taught seem very relevant. Prof. Aric is awesome.

By Foo Y Y

May 24, 2020

I like this course very much. I gain more knowledge in 4P (Marketing mix).

By 이효승

Oct 3, 2019

Very good lecture and insighted professor. Its really wonderful.Thank you.

By Greg D

Aug 3, 2019

Good opening course. Easy to follow and the exercises forced you to learn.

By Sunday J

Sep 25, 2017

Great course with some good eye opening real world example and case study.

By Pooja G

Aug 25, 2017

A very helpful course, explained with very good examples and case studies.

By Lawrence W

Jan 30, 2017

Good survey of the topic. A good foundation for the courses which follow.

By Alex G

Feb 6, 2016

Excellent introduction to digital marketing that exceeded my expectations.

By Jayanthi S

Sep 24, 2021

This course is really amazing, quite engaging. Really enjoyed the course!

By SIMRAN S

Sep 17, 2021

It was really a great experiance to lean about marketing in digital world