In this course, you will gain a competitive edge with our focus on market research's pivotal role in business strategy. Learn to differentiate between data types, apply various research methods, and turn insights into actionable outcomes. Understand why data-driven decision-making is essential in today's business landscape and how it can propel your company forward.
Market Research Essentials for Marketing Management
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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you'll gain
Details to know
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Recently updated!
September 2024
Assessments
1 assignment
Taught in English
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There is 1 module in this course
In this course, we will explain why market research is crucial. Analysis alone is insufficient; new hypotheses need to be explored. This course covers different data types, such as primary and secondary, qualitative and quantitative, and various market research methods, enabling you to know when to apply each one.
What's included
4 videos4 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
IE Business School
Coursera Instructor Network
IE Business School
University of California, Davis
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Frequently asked questions
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