In this course, discover the stages of a product's life. From inception to decline. Learn to navigate the product lifecycle, analyze market trends, and develop strategies for a competitive edge. Understand the importance of each phase in the lifecycle to optimize product strategy and market presence.
Marketing Management Essentials: Product and Branding
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Marketing Management Essentials: Product and Branding
Taught in English
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the product lifecycle
Analyze market phases
Develop a product strategy
Details to know
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Recently updated!
September 2024
Assessments
1 assignment
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There is 1 module in this course
In this course, we will learn about the product lifecycle, a fundamental concept in marketing that mirrors the stages of life. Products are born, grow, mature, and eventually decline. This progression is depicted as a lifecycle curve, representing the product's demand over time. Understanding this cycle is key to developing strategies that effectively navigate the market and secure a competitive advantage.
What's included
2 videos3 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
IE Business School
S.P. Jain Institute of Management and Research
S.P. Jain Institute of Management and Research
University of London
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Frequently asked questions
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