In this course, discover the stages of a product's life. From inception to decline. Learn to navigate the product lifecycle, analyze market trends, and develop strategies for a competitive edge. Understand the importance of each phase in the lifecycle to optimize product strategy and market presence.
Marketing Management Essentials: Product and Branding
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the product lifecycle
Analyze market phases
Develop a product strategy
Details to know
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Recently updated!
September 2024
Assessments
1 assignment
Taught in English
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There is 1 module in this course
In this course, we will learn about the product lifecycle, a fundamental concept in marketing that mirrors the stages of life. Products are born, grow, mature, and eventually decline. This progression is depicted as a lifecycle curve, representing the product's demand over time. Understanding this cycle is key to developing strategies that effectively navigate the market and secure a competitive advantage.
What's included
2 videos3 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
Coursera Project Network
Coursera Instructor Network
Starweaver
University of Virginia Darden School Foundation
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Frequently asked questions
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