In this course, you will embark on a journey through the fundamentals of marketing management. You'll learn the steps to understand the market and consumer behavior, create and deliver a strategic marketing plan, and capture value for profit and brand growth. Engage customers effectively and measure success with key performance indicators for impactful marketing outcomes. Develop, execute, and monitor marketing strategies to achieve your business goals.
Marketing Management Essentials:The Marketing Plan Structure
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the marketing management process
Develop a structured marketing plan
Execute and track marketing initiatives
Skills you'll gain
Details to know
Earn a career certificate
Add to your LinkedIn profile
Recently updated!
September 2024
Assessments
1 assignment
Taught in English
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There is 1 module in this course
In this course, we will dive into the key components of effective marketing management, detailing the steps involved in crafting a strategic marketing plan. We will cover the entire marketing management cycle, from planning, through execution and monitoring, ensuring we meet our objectives and outcomes.
What's included
4 videos3 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
IE Business School
IE Business School
IE Business School
University of London
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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