Put everything you learned in the AI in Marketing Specialization into practice in this capstone project. This course asks learners to explore AI implementations in marketing--connecting to customer equity, demonstrating generative AI's content production capabilities, and describing its impact on customer experience.
Capstone: Making the Case for AI
Capstone: Making the Case for AI
This course is part of AI for Marketing Specialization
Taught in English
Instructor: David Schweidel
Included with 
Course
Gain insight into a topic and learn the fundamentals
5 hours (approximately)
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2024
Course
Gain insight into a topic and learn the fundamentals
5 hours (approximately)
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the AI for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There is 1 module in this course
Put everything you learned in the AI in Marketing Specialization into practice in this capstone project.
What's included
1 video5 readings4 peer reviews
Instructor
Offered by
Recommended if you're interested in Marketing
Emory University
Emory University
Emory University
Emory University
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