Discover the transformative potential of Generative AI in the marketing landscape. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing. Learn to create compelling visual content and enhance customer engagement through advanced AI tools. Dive into the intricacies of training generative AI models and understand the pivotal role of human input in optimizing AI-driven strategies.
Generative AI in Marketing
Generative AI in Marketing
This course is part of AI for Marketing Specialization
Instructor: David Schweidel
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2024
Assessments
2 assignments
Taught in English
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This course is part of the AI for Marketing Specialization
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There are 4 modules in this course
This module will introduce learners to generative AI. You will learn to use generative AI tools and apply them to common marketing tasks.
What's included
2 videos3 readings1 assignment1 discussion prompt
In this module, we will look at two popular forms of generative AI. We will first examine chatbots that are powered by large language models (LLMs). We will then look at image generative models. This model provides instruction into how to use these tools, as well as examples so that you can begin experimenting with generative AI on your own.
What's included
5 videos3 readings1 peer review1 discussion prompt
There is tremendous potential for generative AI to affect the way that marketing is done. But, is it worth it? In this module, we examine some of the issues that may give marketers pause about turning to generative AI.
What's included
1 video6 readings1 peer review2 discussion prompts
Building on the previous modules, this module examine how generative AI can be used by marketers for the purpose of attracting and engaging customers. Examples are provided for different digital marketing tactics to demonstrate both the improved efficacy of creating content using generative AI, as well as the reduced costs.
What's included
3 videos3 readings1 assignment
Instructor
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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