Capstone for AI-Enhanced Email Marketer

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Capstone for AI-Enhanced Email Marketer

This course is part of AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

Instructor: Professionals from the Industry

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Plan a complete email campaign — defining objectives, segmenting audiences, and selecting the right tools.
Write on-brand email copy and subject lines that reflect brand voice and target two distinct customer segments.
Design automation-ready workflows and apply UTM tracking using Mailchimp, Gmail, and Outlook.
Deliver a portfolio-ready campaign package with an executive summary and performance report.

Details to know

Shareable certificate

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Build your subject-matter expertise

This course is part of the AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

In this capstone, you will plan, build, and evaluate a complete email marketing campaign from start to finish. Drawing on every skill developed across the program — from audience segmentation and copywriting to automation, analytics, and brand governance — you will produce a portfolio-ready campaign package that mirrors real employer expectations. This project demonstrates your readiness to manage professional email marketing campaigns independently, applying AI-enhanced tools, data-driven decision-making, and strategic brand thinking to deliver measurable results for a realistic business scenario.

You will define the scope, objectives, audience segments, and success criteria for a professional email marketing campaign, building the strategic foundation for the complete Verdant Co. capstone project.

What's included

2 readings1 assignment

You will create a complete campaign plan for the Verdant Co. launch, mapping segmented email sequences, automation workflows, tool selections, and a task timeline to guide professional execution.

What's included

1 reading1 assignment

You will draft two segment-specific emails for the Verdant Co. campaign and apply a structured brand alignment check to ensure every element meets professional quality and compliance standards.

What's included

1 reading1 assignment

You will finalize the complete Verdant Co. Email Campaign Package, produce an executive summary, and present a portfolio-ready artifact that demonstrates program-wide skill mastery.

What's included

1 reading1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals from the Industry

405 Courses58,389 learners

Offered by

Coursera

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.