El primer curso de este especialización consta de dos bloques que te proveerán de los conocimientos necesarios para comenzar tu trayectoria en Marketing.
Investigación de mercados y comportamiento del consumidor
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Investigación de mercados y comportamiento del consumidor
This course is part of Estrategia de marketing Specialization
Instructor: Shameek Sinha
22,563 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.5
(705 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
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Assessments
4 assignments
Taught in Spanish
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This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Los alumnos aprenderán los fundamentos del comportamiento de los consumidores y el proceso de toma de decisiones de los consumidores y cómo utilizar esta información para formular estrategias y tácticas de marketing eficaces.
What's included
7 videos2 readings1 assignment
El módulo 2 le guiará a través del proceso de toma de decisiones de los consumidores. Aquí explorará cómo un comprador potencial estudia un producto, cómo toma su decisión de compra y cuál es su evaluación después de la compra. También aprenderá la diferencia entre mercados de consumo y mercados de empresas.
What's included
9 videos1 reading1 assignment
En la segunda mitad de este curso, explorará el mundo de los estudios de mercado. En el Módulo 3, el profesor Sinha explicará la importancia del estudio de mercado y cómo recopilar datos. Después, profundizará en los distintos tipos de estudio y diseño experimentales.
What's included
11 videos1 assignment
En el último Módulo de este curso, aprenderá con mayor detalle los distintos tipos de datos recopilados durante el proceso de estudio de mercado y cómo evaluarlos. También se explicará la importancia de una encuesta eficaz y cómo crearla. En la segunda mitad del curso, explorará el mundo de los estudios de mercado.
What's included
15 videos1 reading1 assignment
Instructor
Instructor ratings
4.5 (162 ratings)Offered by
Recommended if you're interested in Marketing
Fundação Instituto de Administração
Fundação Instituto de Administração
Universidad de los Andes
Fundação Instituto de Administração
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