En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.

Proyecto capstone estrategia de marketing
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Proyecto capstone estrategia de marketing
This course is part of Estrategia de marketing Specialization

Instructor: Ramon Diaz-Bernardo
Included with
26 reviews
Skills you'll gain
- Product Marketing
- Return On Investment
- Business Planning
- Market Analysis
- Hospitality Management
- Plan Execution
- Case Studies
- Competitive Analysis
- Marketing
- Product Strategy
- Consumer Behaviour
- Marketing Management
- Market Research
- Marketing Communications
- Marketing Planning
- Marketing Strategy and Techniques
- Customer Analysis
- Hotels and Accommodations
- Integrated Marketing Communications
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There are 5 modules in this course
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University of Virginia
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Reviewed on Oct 6, 2017
Excelente, los felicito señores profesores, muy bueno e importante.Dios les bendiga.
Reviewed on Jan 12, 2021
Te pone a pensar y poner en practica todo lo aprendido, excelente excelente!
Reviewed on Jan 22, 2018
¡Excelente curso! Me ha sido muy práctico, todo muy bien explicado, y me parece mejor este método de evaluación colaborativa que los típicos tests. ¡Enhorabuena!

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