En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,071 already enrolled
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Gain insight into a topic and learn the fundamentals.
319 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Revenue Management
- Media Planning
- Product Management
- Strategic Marketing
- Marketing Planning
- Marketing Management
- Promotions and Campaigns
- Marketing Channel
- Marketing
- Integrated Marketing Communications
- Product Strategy
- Advertising
- Product Planning
- Advertising Campaigns
- Product Lifecycle Management
- Product Marketing
- Sales Strategy
- Promotional Strategies
- Marketing Communications
- Paid media
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
Instructor ratings
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Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
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Showing 3 of 319
CG
Reviewed on Sep 19, 2020
ENCANTO ESTE MODULO A PESAR QUE ME COSTO UN POCO MAS QUE LOS MODULOS ANTERIORES.. PERO ESTOY ENCANTADA CON LOS PROFESORES DEL MODULO.... SEGUIRE APRENDIENDO MAS SOBRE EL MARKETING MIX
JC
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
RC
Reviewed on Sep 15, 2024
Es un curso muy completo, engloba muy bien todos los terminos generales de marketing y desarrolla cada concepto y cómo funcionan dentro de la actualidad
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