En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,071 already enrolled
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Gain insight into a topic and learn the fundamentals.
319 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Strategic Marketing
- Media Planning
- Promotions and Campaigns
- Promotional Strategies
- Marketing
- Product Marketing
- Marketing Planning
- Advertising
- Marketing Management
- Product Lifecycle Management
- Product Strategy
- Product Planning
- Sales Strategy
- Advertising Campaigns
- Product Management
- Revenue Management
- Integrated Marketing Communications
- Marketing Channel
- Paid media
- Marketing Communications
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
Instructor ratings
(41 ratings)Offered by
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IE Business School
IE Business School
University of Illinois Urbana-Champaign
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Showing 3 of 319
NC
Reviewed on Sep 14, 2024
Me hubiera gustado que durante todo el curso siguieran trabajando con herramientas para la parte visual
JC
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
MO
Reviewed on Oct 9, 2024
Excelente formación orientada al Marketing Mix.
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