En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.

Fundamentos del marketing mix

Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization


Instructors: Maria Teresa Aranzabal
8,076 already enrolled
Included with
319 reviews
Skills you'll gain
- Paid media
- Media Planning
- Sales Strategy
- Product Strategy
- Product Planning
- Marketing Channel
- Revenue Management
- Product Lifecycle Management
- Promotional Strategies
- Marketing
- Product Management
- Integrated Marketing Communications
- Marketing Planning
- Product Marketing
- Marketing Management
- Advertising
- Promotions and Campaigns
- Strategic Marketing
- Advertising Campaigns
- Marketing Communications
Details to know

Add to your LinkedIn profile
4 assignments
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors

Offered by
Explore more from Marketing
Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Learner reviews
- 5 stars
80.87%
- 4 stars
14.73%
- 3 stars
3.13%
- 2 stars
0.62%
- 1 star
0.62%
Showing 3 of 319
Reviewed on Sep 30, 2022
Muy completo, pero contiene tecnisismos que te hacen un poco mas complicado entender ciertos temas
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
Reviewed on May 24, 2022
MUY BUEN CURSO, DESARROLLA MUCHAS HABILIDADES EN LO PERSONAL, Y ES MUY EFECTIVO EN EL APRENDIZAJE

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy

