En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.

Fundamentos del marketing mix

Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization


Instructors: Maria Teresa Aranzabal
8,085 already enrolled
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319 reviews
Skills you'll gain
- Marketing Communications
- Marketing Channel
- Sales Strategy
- Marketing Planning
- Media Planning
- Advertising
- Product Planning
- Integrated Marketing Communications
- Conflict Management
- Product Strategy
- Product Management
- Promotional Strategies
- Product Marketing
- Product Lining
- Communication Planning
- Product Lifecycle Management
- Revenue Management
- Strategic Marketing
- Marketing Management
- Marketing
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There are 4 modules in this course
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Reviewed on Sep 15, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
Reviewed on May 24, 2022
MUY BUEN CURSO, DESARROLLA MUCHAS HABILIDADES EN LO PERSONAL, Y ES MUY EFECTIVO EN EL APRENDIZAJE
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos

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