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Grow Business Pipeline

This course is part of B2B Sales Foundations: Pipeline, Process & Communication Specialization

Instructor: ansrsource instructors

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Distinguish business development from direct selling and apply BD activities to drive long-term pipeline growth
Identify and analyze potential partner organizations that could extend your market reach and access new opportunities
Apply partnership thinking to expand your B2B pipeline and explain how strategic BD supports sustainable revenue

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the B2B Sales Foundations: Pipeline, Process & Communication Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Grow Business Pipeline is an intermediate/advanced course designed for professionals who already have experience in sales or customer-facing roles and a basic understanding of the B2B funnel. In this course, you develop a clear understanding of business development and how it differs from direct selling in driving long-term pipeline growth.

Through practical examples and guided activities, you explore how business development activities build awareness, credibility, and access to new opportunities earlier in the funnel. You will analyze realistic scenarios to identify partner organizations that could extend market reach and justify why those partnerships matter. By the end of the course, you will be able to apply partnership thinking to expand your B2B pipeline and explain how strategic business development supports sustainable revenue growth.

Module details

In this lesson, you will clarify the role of business development by distinguishing it from direct selling and understanding its impact on long-term pipeline growth.

What's included

2 videos2 readings1 assignment

In this lesson, you will analyze a business scenario to identify and justify partner organizations that could expand market reach and accelerate pipeline growth.