Did you know that 68% of companies identify sales pipeline management as a critical component of their sales process success? Dive into the world of sales with our course designed to transform your approach to generating and nurturing leads. This short course was created to help sales professionals, business owners, and anyone interested in mastering sales strategies accomplish the art of building and managing a healthy sales pipeline for improved lead generation, deal closure rates, and customer retention.
How to Generate and Maintain a Healthy Sales Pipeline
Beginner level
Recommended experience
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Develop strategies for generating leads and nurturing them through the sales pipeline.
Master techniques for effective sales prospecting, including social selling and cold calling.
Analyze the importance of CRM and sales automation tools in managing the sales pipeline.
Understand and use key metrics to maintain the health of their sales pipeline.
Skills you'll gain
Details to know
Earn a career certificate
Add to your LinkedIn profile
Recently updated!
June 2024
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
"How to Generate and Maintain a Healthy Sales Pipeline" focuses on the critical skills required to manage sales pipelines effectively. Under the guidance of seasoned sales expert Jean Barnard, you will learn to develop strategies for nurturing leads and utilizing CRM and sales automation tools. The course is structured to provide practical knowledge on maintaining an active sales pipeline, optimizing sales processes, and enhancing customer interactions. By the end of the course, you will be equipped with actionable strategies to improve lead generation, deal closure, and overall sales performance, making it an invaluable resource for sales professionals looking to streamline their processes and drive business growth.
What's included
1 video1 reading
This lesson provides techniques for engaging with prospects consistently to maintain a healthy sales pipeline. Learn how to keep leads warm and move them through the sales process effectively.
What's included
3 videos2 readings1 assignment
Learn strategies for nurturing leads and maintaining the health of your sales pipeline. This lesson emphasizes the importance of the initial input into the sales funnel and how it impacts overall sales success.
What's included
3 videos2 readings1 assignment
This lesson introduces CRM systems and their role in enhancing efficiency in managing customer interactions and sales data. Learn how to utilize CRM tools to streamline your sales processes, automate routine tasks, and focus more on closing deals.
What's included
3 videos3 readings2 assignments
Instructor
Offered by
Recommended if you're interested in Business Essentials
Banco Interamericano de Desarrollo
University of Pittsburgh
SAE Institute México
Coursera Instructor Network
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Business Essentials? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.