En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
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Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
7,885 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
4.7
(316 reviews)
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
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Assessments
4 assignments
Taught in Spanish
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This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Al final de este módulo entenderá los elementos que comprenden un producto, incluyendo niveles, línea y ciclos de vida de un producto. También comprenderá el rol que su ciclo de vida desempeña a la hora de desarrollar una estrategia de producto de éxito, así como diversos métodos para clasificar productos o servicios.
What's included
9 videos2 readings1 assignment
Al final de este módulo tendrá una visión general del precio y de los diversos factores que le afectan. También podrá utilizar varios enfoques para fijar de manera estratégica el precio de productos y servicios.
What's included
6 videos1 reading1 assignment
Al final de este módulo sabrá cuáles son los pasos para diseñar y gestionar un canal de distribución. También podrá distinguir los distintos tipos de canales de distribución y los conflictos que surgen entre ellos, así como las formas de solucionar esos conflictos. También aprenderá cuál es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.
What's included
10 videos2 readings1 assignment
Al final de este módulo podrá crear y gestionar su propio mix de comunicaciones de marketing, tras haber comprendido su rol e importancia en el marketing mix en su conjunto. También sabrá cómo crear, gestionar y evaluar la publicidad y la promoción en medios.
What's included
13 videos2 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
4.8 (41 ratings)Offered by
Explore more from Marketing
Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
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4.7
316 reviews
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Showing 3 of 316
AR
4
Reviewed on Oct 16, 2022
Las últimas dos semanas son más pesadas debido a la falta de gráficos, pero de ahí en fuera el temario me parece excelente.
JC
5
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
AJ
5
Reviewed on Oct 21, 2017
Excelente manejo de los conceptos, ejemplos, lecturas y entrevistas. Me ayudó a crear un esquema mas amplio sobre los temas de promoción, ventas y producto.
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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