El primer curso de este especialización consta de dos bloques que te proveerán de los conocimientos necesarios para comenzar tu trayectoria en Marketing.
Investigación de mercados y comportamiento del consumidor
Investigación de mercados y comportamiento del consumidor
This course is part of Estrategia de marketing Specialization
Instructor: Shameek Sinha
22,917 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.5
(711 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
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Assessments
4 assignments
Taught in Spanish
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This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Los alumnos aprenderán los fundamentos del comportamiento de los consumidores y el proceso de toma de decisiones de los consumidores y cómo utilizar esta información para formular estrategias y tácticas de marketing eficaces.
What's included
7 videos2 readings1 assignment
El módulo 2 le guiará a través del proceso de toma de decisiones de los consumidores. Aquí explorará cómo un comprador potencial estudia un producto, cómo toma su decisión de compra y cuál es su evaluación después de la compra. También aprenderá la diferencia entre mercados de consumo y mercados de empresas.
What's included
9 videos1 reading1 assignment
En la segunda mitad de este curso, explorará el mundo de los estudios de mercado. En el Módulo 3, el profesor Sinha explicará la importancia del estudio de mercado y cómo recopilar datos. Después, profundizará en los distintos tipos de estudio y diseño experimentales.
What's included
11 videos1 assignment
En el último Módulo de este curso, aprenderá con mayor detalle los distintos tipos de datos recopilados durante el proceso de estudio de mercado y cómo evaluarlos. También se explicará la importancia de una encuesta eficaz y cómo crearla. En la segunda mitad del curso, explorará el mundo de los estudios de mercado.
What's included
15 videos1 reading1 assignment
Instructor
Instructor ratings
4.5 (165 ratings)Offered by
Recommended if you're interested in Marketing
Fundação Instituto de Administração
Fundação Instituto de Administração
Universidad de los Andes
Fundação Instituto de Administração
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4.5
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Showing 3 of 711
FG
4
Reviewed on Oct 18, 2020
Muy bueno el curso, lo único es que estaba dictado en ingles pero escrito y evaluado en español, lo cual puede enredar a algunas personas. Aún así, muy completo.
KB
5
Reviewed on Dec 28, 2020
Excelente curso, me ha ayudado mucho. La temática de estadística fue un poco compleja para mí puesto que no tenía conocimientos al respecto pero aprendí los conceptos explicados.
PB
4
Reviewed on Aug 18, 2018
EL curso es interesante. La didáctica es buena. Quizá le faltan más ejemplos para algunos temas y material teórico complementar un aprendizaje significativo.
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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