En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,121 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
319 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Paid media
- Marketing
- Promotional Strategies
- Product Lifecycle Management
- Advertising
- Promotions and Campaigns
- Product Strategy
- Product Marketing
- Integrated Marketing Communications
- Sales Strategy
- Advertising Campaigns
- Marketing Management
- Product Management
- Strategic Marketing
- Marketing Channel
- Marketing Communications
- Marketing Planning
- Product Planning
- Revenue Management
- Media Planning
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
91%
of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
Instructor ratings
(41 ratings)Offered by
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IE Business School
IE Business School
University of Illinois Urbana-Champaign
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Showing 3 of 319
AJ
Reviewed on Oct 21, 2017
Excelente manejo de los conceptos, ejemplos, lecturas y entrevistas. Me ayudó a crear un esquema mas amplio sobre los temas de promoción, ventas y producto.
JC
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
JS
Reviewed on May 24, 2022
MUY BUEN CURSO, DESARROLLA MUCHAS HABILIDADES EN LO PERSONAL, Y ES MUY EFECTIVO EN EL APRENDIZAJE
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