In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Developing a Marketing Mix for Growth
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Developing a Marketing Mix for Growth
This course is part of Value Chain Management Specialization
Instructor: Hayden Noel
36,773 already enrolled
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Gain insight into a topic and learn the fundamentals.
733 reviews
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
94%
Most learners liked this course
What you'll learn
List all elements of the Marketing Mix and explain the role each element plays in creating value.
Evaluate the use of different Channels of Distribution by existing businesses.
Critique Advertising execution and create a persuasive Advertising piece.
Develop a Marketing Plan proposal.
Skills you'll gain
- Marketing Channel
- Marketing Management
- Value Propositions
- Integrated Marketing Communications
- Marketing Strategies
- Marketing
- Marketing Communications
- Marketing Planning
- Product Strategy
- Writing
- Consumer Behaviour
- Brand Management
- Strategic Marketing
- Promotional Strategies
- Advertising
- Product Lifecycle Management
- Market Analysis
Details to know
Shareable certificate
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Assessments
23 assignments
Taught in English
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Build your subject-matter expertise
This course is part of the Value Chain Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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University of Illinois Urbana-Champaign
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EH
Reviewed on Apr 3, 2017
This course is absolutely amazing! Super easy to understand and follow! I have learned SO much! Thank you, ayden!
JB
Reviewed on Oct 7, 2018
Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!
H
Reviewed on Dec 5, 2019
This subject gave me good knowledge about the subject and the videos helped me to understand the basics
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