In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
This course is part of the Value Chain Management Specialization
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TOP REVIEWS FROM DEVELOPING A MARKETING MIX FOR GROWTH
Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.
I got 3 certificate from Coursera .I have spending my corono days as very useful thank u cousera .Ur given opportunity to made days as useful
I have completed all assignments and modules to qualify for honors certificate and also received 97.2% . kindly provide me the same .
This subject gave me good knowledge about the subject and the videos helped me to understand the basics
About the Value Chain Management Specialization
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